University of Vermont

Vermont New Farmer Project Vermont New Farmer Project
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Marketing Toolshed: Pricing Information

Vermont Direct Market Price Reports

University of Vermont Extension is piloting an on-line price reporting system for vegetables, berries and bedding plants in 2010. Our goal is to help farmers share information about what they charge at direct markets (farmstands, farmers' markets, etc) for these products, in order to set prices that are fair to consumers while supporting farm profitability. Keep in mind that knowing what other growers charge is just one part of pricing your products. In order to price for profit, you also need to know your own cost of production.

To learn more about pricing strategies, explore the resources at New Farmer Project Pricing Information Page

June 22, 2010

July 6, 2010

July 19, 2010

August 10, 2010

August 24, 2010

September 7, 2010

October 5, 2010

October 19, 2010

Enter your current retail prices online at the UVM Extension Direct Market Price Survey.

We welcome your suggestions for improvement about the way products and prices are listed. Please send your feedback to

For more marketing information, go to the New Farmer Project Marketing Information Page

Last modified February 16 2011 11:25 PM