About CDAE 2280 OL1
Examination of strategic communication and how it impacts consumers and the economy. Extensive application of critical analysis to actual strategic communication campaigns from development through evaluation including advertising and other consumer-related ends. Prerequisites: CDAE 1150 or CDAE 1240.
Notes
Prerequisites: CDAE 1150 or CDAE 1240; Asynchronous online
Section Description
Grounded in the belief that grassroots movements and organizations can meaningfully contribute to social change, this class draws upon the rhetorical tradition and other fields to provide an understanding of grassroots civic engagement. Centered around a group project in which students develop a strategic communications plan for an advocacy or organizing campaign, this class provides an overview of some of the knowledge and skills that can be applied to grassroots political action. The class is both conceptual and applied, attempting to bridge communication theory and the work of real-world social movements.
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