Mary Peabody Mary Peabody – Project Director
University of Vermont Extension
Mary is a Community & Economic Development Specialist with UVM Extension. Since 1988 she has worked in the areas of farm business planning, rural economic development and local leadership. Her research interests include the sustainability of rural communities, women’s entrepreneurship, and the application of information technology to community and economic development.

John Hendrickson John Hendrickson
Center for Integrated Agricultural Systems, UW-Madison
John coordinates research and training programs in organic and sustainable specialty crop production, marketing and profitability. His work focuses on the economics and profitability of small-scale, fresh market vegetable farming. He is particularly interested in the issues surrounding farm scale, labor and equipment. Since 1999, he has operated is own organic vegetable farm in southeastern Wisconsin, selling primarily to wholesale markets.

Beth Holtzman
University of Vermont Extension
Beth coordinates the UVM Extension New Farmer Project and Women’s Agricultural Network. She has been working with early stage farmers on business planning and marketing since 2004, and has been involved in sustainable agriculture outreach, education and advocacy since 1992.

Kathleen Liang Kathleen Liang
North Carolina Agricultural & Technical State University
Liang’s research, teaching and outreach focuses on entrepreneurship and its interactions with people, communities and organizations. Her research topics include multi-functional agriculture, rural development, food systems and food networks.

Jason Parker Jason Parker
Ohio State University
Jason is an agricultural anthropologist whose work investigates diversity, scale, and land tenure in households and communities using participatory research and development approaches to understanding food systems, agricultural and other natural resource issues.

Kenesha Reynolds
UNH Cooperative Extension
Kenesha joined UNH Cooperative Extension in 2019 as the State Specialist in Agricultural Business Management.  Her work has been focused on providing educational programming on, enterprise analysis, sales forecasting, direct marketing, labor management, and economic research and development, to support enhanced farm profitability and viability.


Seth Wilner Seth Wilner
UNH Cooperative Extension
Seth coordinates the SARE program at the University of New Hampshire. He joined UNH Cooperative Extension in August of 2000. His program specialty areas include soil fertility and nutrient management, agronomic research on farms, strategic whole farm planning and marketing, and water quality issues.

Aaron Yoder Aaron Yoder
University of Nebraska Medical Center
Aaron’s research focuses on development of sound ergonomic and human factors principles and technologies that lead to healthier and safer workers in agriculture and related industries.


Past Contributors

Carolyn Sachs Carolyn Sachs
Penn State University
Carolyn is Professor Emerita of Rural Sociology and Women’s Studies at Penn State University, and was the founding director of the Pennsylvania Women’s Agricultural Network. Her research examines issues of gender and agriculture and gender and environmental issues, with an emphasis on understanding new women agricultural entrepreneurs and their opportunities and barriers to success.