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Can Eco-labeling Motorcoaches Encourage Greener Travel?

Principal Investigator: Dr. Lisa C. Chase (VT Tourism Data Center)
Co-Investigator: Dr. Chyi-Lyi (Kathleen) Liang (Community Development and Applied Economics)
Funding Agency: US DOT

Project Summary

Dr. Lisa Chase of the Vermont Tourism Data Center, a research partner with the TRC, contends that with their lower energy and emissions outputs per passenger mile, motorcoaches are a greatly underutilized mode in our transportation system. In partnership with UVM Extension, the American Bus Association and the United Motorcoach Association, Dr. Chase’s team is testing the hypothesis that consumers need information, potentially through eco-labels, to be able to make choices that minimize their transportation-related environmental footprints. A nationwide web-based survey, as well as a pilot eco-labeling program are currently underway. Researchers were in the field last spring to assess the impacts of the eco-labeling program on the attitudes and behaviors of motorcoach operators and travelers.

Fact Sheet: Green Coach Certification Research
Project Overview (PDF, March 2010)
Conference Presentation:
Green Transportation for Tourism: Assessing Demand for Eco-labels,
By Anderson, 89th Annual Transportation Research Board Meeting Conference, January 2010, Washington, D.C.