Okay, brief second post (I’m gonna count this one for next week). A good chunk of my job includes surfing thousands of sites and mining data from them. Usually that means a careful setup with two firefox windows, one for viewing, and one for pasting. Typically, I’ll have six or seven sites open in one window. Those sites are found by a googlespreadsheet with a list of names and urls. So, I go down the list, click, click, click, and they begin to pop up as one tab after another.
Most of the time, that’s no problem. Maybe I have to skip an advert here or there, but typically it’s a smooth process. That’s what makes me hate autoplaying, embedded videos more than anything. I will have six or seven tabs open, and ONE of them starts screaming at me through my small, but formidable sound system. I then have to search through all of my open windows in a clicking frenzy to find and terminate the offending site.
I cannot conceive of a more annoying feature for a website. Never once has a video automatically played on a site and I have sat and watched it. Marketers have gone too far! They assume because it makes noise, Web surfers will fixate on it. Nothing could be farther from the truth. No person is as impervious to extraneous advertisement as an experienced internetitian (I want a copyright on that!). We close popup windows in split seconds with fluid motions, scroll past rows of advertisements, and ignore the constant movement of banner ads. The marketers know this, and thought to go one step beyond. Make a noise and surely your message will break down us browsers’ normal ad-impervious nature.
Yet, their jack-terrier like need for attention fails utterly, serving only to rile me up while I surf the web. Should I actually manage to pick up a name or product while experiencing the obnoxious yip-yip of an autoplaying embedded video ad, I make it a point to never purchase that product.
Good job marketers, your job is based on a mass hallucination whose extremities were congealed on nothing more than the interconnected network of corporate CEOs’ goal-(not logic)-driven minds. I should know, I work for a marketing company.