It’s late. You’re not working on your final project. You’re surfing the web aimlessly.

But then, up ahead, you see the neon glow of a VACANCY sign. It’s Hotel 626. Why not check in? You may even be able to check out.

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Hotel 626 is an “advergame.” Like The Lucky Ones, it’s an online diversion that’s trying to get you to buy a product. Like The Lucky Ones, the connection between the game and the product may be hard to see. But the game itself is fascinating, moody, and intense.

And as the name suggests, it can only be played from 6pm to 6am. So if you want to play it during the day, you’ll need to change your computer’s internal clock.