WWW Publishing Rubric
The University of Vermont
Department of Education

Joyce L. Morris, Ed.D, Instructor

Element
Level 1
Level 2
Level 3
  Level  4 
Level 5
Quantity no pages  1 page  2 pages  3 pages  3+  pages 
Design Elements
  • none 
  • all text, no formatting 
  • grey background 
  • no table used 
  • some spaces
  • Little formatting
  • one table used
  • some text is difficult to read
  • inconsistent alignment
  • most text is easy to read
  • at least one complex table
  • at least one background picture is used
  • at least two tables used
  • consistent alignment
  • text easy to read
  • alignment is consistent
  • coherence between pages
  • use of original background
  • use of tables, at least one complex table
  • no big empty spaces 
  • colors contrast but don't hurt eyes
Links
  • no links 
  • five or fewer working links 
  • no annotations
  • navigation unclear 
  • use of default color links
  • 10 - 6 working links
  • no annotations of where links go
  • somewhat confusing navigation
  • no linking pictures
  • 15 working links 
  • 2 linking pictures, 
  • outside links annotated,
  • easy navigation, links to all pages in site 
  • all links work-20+, 
  • 5 linking pictures, 
  • outside links clearly annotated- explained, 
  • easy navigation, clearly labeled and consistent
  • before and after link color change clear
Graphics
  • none 
  • all pictures from net
  • little description
  • use of copyrighted material
  • digital and scanned pictures but not all clear
  • web clip art
  • some description
  • big dorky buttons
  • lots of animations
  • digital /scanned pictures
  • pictures and descriptive text when appropriate
  • all pictures clear and correctly sized
  • a variety of graphic resources
  • scanned/digital pictures
  • picture context described
  • original work: altered graphics in Photoshop, slide shows, collages.
  • all pictures correctly sized
  • graphics under 50K or thumbnails used
Content
  • none 
  • some spelling and grammatical errors
  • little new information
  • no info about author
  • no date of publishing 
  • a couple of spelling mistakes
  • little text and new information 
  • purpose of site, unclear
  • no date of publishing
  • no spelling or grammatical errors
  • some information added to web
  • date site last updated
  • info on author's credentials 
  • site concept is clear
  • no spelling or grammatical mistakes
  • important information added to the web
  • date site updated 
  • papers, poetry, art. 
  • Info on author,

also see A model developed by John Pilgram, Middle School Teacher

and Kathy Schrock's list of WWW assessment resources.