"The Web itself doesn't much change the way we do things as it changes the ease with which we do things. And that changes the way we do everything."
In his article, Balkanization of the Web, David Siegel describes the transformation of web publishing from information-based sites to those competing for commerce (exchange) and entertainment. Discussing the design needs of individual sites, Siegel characterizes each stage of evolution as a new generation of html publishing. We have described and identified sites presently on the web that manifest each of these generations.
