Update: Fred Stutzman’s recent article, Facebook as a Tool for Learning Engagement appears to have some good advice.
The Ubiquitous Librarian has some guidelines on practices to avoid when using Facebook to engage your students:
Essentially it is a direct violation to email a student and advertise a service or event. If they join a group, then they are fair game; it’s consensual. But for me to look up all incoming freshmen who are computer science majors and introduce myself as their subject librarian, promote Safari Tech Books, or invite them to a workshop, open house, or an event, is grounds for termination.
We cannot use the ‘courses’ feature to find students in a particular class (that we know includes a project or research assignment) and send them a message with tips, suggestions, supportive material, examples, or even to offer of assistance; this is prohibited by Facebook.
Direct marketing is grounds for expulsion.
This seems to suggest a few possibilities for Facebook’s improvement:
- Offer “flyers” for targeted groups, such as those tagged with specific course names or subjects. As I understand it, flyers are currenlty only community wide.
- The nature of this service suggests a sort of symbiosis - Facebook and it’s associated institutions have (or could have) a mutually beneficial relationship. With this in mind, perhaps it would behoove Facebook to offer discounts or a certain amount of free advertising to the institution.
We use “flyers” quite often to recruit students and to get the word out about events and other resources. During a tea on social networking a while back, someone suggested that a faculty member create a group in Facebook to publicize a course he would be teaching the following semester. These seem to have ben successful so far. It would be nice to be able to target certain groups with these flyers, such as similar courses, or groups with specific tags (technology, computers, etc).
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