The Vermont Business Center Leading & Learning public discussion series brings together national leaders from business and education to explore current issues in leadership.
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with Donald Rheem
Friday, October 26, 2007, 4:00 – 6:00 p.m., Sugar Maple Ballroom in the Davis Center, UVM Campus
Crises come in many forms; internal turmoil, company scandal, catastrophic event. They occur suddenly and demand a quick, definitive response from leadership. When a crisis hits, years of positive brand building can evaporate over night if a company or organization mismanages their response. Surviving a crisis takes advance preparation, which includes a rehearsed communication plan outlining everything from decision-making authority to where and how to run a press briefing. A well managed crisis will insure credibility and enhance public perception. Through a series of case studies culled from the headlines, Mr. Rheem will outline some of the positive outcomes when a plan is in place and followed, as well as the consequences for those who remain unprepared. Informed response is an essential leadership requirement in both the public and private sector.
Donald Rheem is an award winning former print and broadcast journalist, Washington Bureau Chief, Cabinet-level speechwriter, and White House correspondent. Mr. Rheem brings more than 20 years of experience to his marketing and communications initiatives for his clients. Mr. Rheem played a key role in the largest consumer product recall in history – which you never heard about in large part due to proper planning and effective communication. He has personally trained hundreds of executives from Fortune 500 companies, trade associations, and the government. He is acknowledged as a national expert in media and presentation training, and is a member of the National Press Club, The Society of Professional Journalists, the Radio and Television News Directors Association, and Washington's Metropolitan Club. He holds a Bachelor of Science in Environmental Sciences, Biology, and Political Science from Principia College and did graduate work at the Fletcher School of Law and Diplomacy at Tufts University.
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Employees working in the industries of: manufacturing, healthcare, informational technology, telecommunications, and environmental engineering may be eligible for up to a 50% discount on courses. This grant is offered through a partnership with the Vermont Training Program and the Department of Economic Development. For more details call 888-222-3413 or 802-656-4033.
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