University of Vermont

Office of Technology Commercialization

trUStr
2015

Data-based incentive system to change personal behavior.

UVM Inventor(s):
Christopher Jones, PhD
Ted James, MD
Asim Zia, PhD

Jones' "Low Touch" Health Behavior System Piques Interest of World Economic Leaders

Christopher Jones, PhD

"Health data needs to be the most protected data around," says Jones, director of the Global Health Economics Unit in UVM's Center for Clinical and Translational Science. "It also needs to be actionable."

Jones has launched a project to use data to develop "low-touch" incentives to motivate behavioral change. "High touch would be $100 bills," he explains. "Low-touch would be coupons to local businesses."

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