Research · Reports

Reports available upon request. Contact Greg Gerdel at greg.gerdel@state.vt.us or 802-828-5597.
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Quicklinks

Economic Impact Studies Visitor Profile Reports Agricultural Tourism Cultural Heritage Tourism Lodging

Media/Advertising Effectiveness Outdoor Recreation Purchasing Vermont Products Transportation

Economic Impact Studies

• Impact of Tourism on the Vermont Economy | Summary
  • 2001
  • 2000
  • 1999
  • 1998
    
    
• Impact of Tourism on the Vermont Economy: Fall
  • 2001
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• Impact of Tourism on the Vermont Economy: Winter
  • 2001
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• Impact of Tourism on the Vermont Economy: Spring & Summer
  • 2001
  • 2000
    
    
• IMPLAN Methodology for the Study of the Impact of Tourism on the Vermont Economy
  
  
• Other Economic Studies
  • 2002: Economic and Social Values of Vermont State Parks
    • Executive Summary of Economic and Social Values of Vermont State Parks
    • Link to Fact Sheet of Economic and Social Values of Vermont State Parks
  • 1999: The Impact of Tourism on the Retail Economy in Vermont | Summary
    • Link to Fact Sheet of the Retail Economy in Vermont 1999-2000
• 1999: Employment and Wages in Vermont's Lodging Industry in 1999 | Summary
  • Link to Fact Sheet of the Vermont Lodging Industry 1999-2000

Visitor Profile Reports

• National Survey of the Vermont Visitor | Summary
  • 2002
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• Geodemographic Analysis of the Vermont Visitor | Summary
  • 2002
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• 2001 Companion Reports
  • Executive Summary of the 2001 National Survey of the Vermont Visitor
  • Profile of the Annual Fall Foliage Tourist in Vermont: Travel Year 2001 | Summary
  • 2001 National Survey of the Vermont Visitor: An Examination of the Visiting Friends and Relatives (VFR) Traveler | Summary
    
    
• 2000 Companion Reports
  • 2000 National Survey of the Vermont Visitor: The Cultural Heritage Visitor | Summary
  • 2000 National Study of the Vermont Visitor: Outdoor Recreation Report | Summary
    
    
• 1999 Companion Reports
  • *A Further Examination of the Vermont Visitor: The 1999 Phase Three National Reports*
    • Report 1: Advertising Influence of Vermont Visitors | Summary
    • Report 2: Product Purchases in Vermont | Summary
    • Report 3: Cultural and Historic Activities Pursued in Vermont | Summary
  • A National Survey of the Vermont Visitor: Alpine Skiing Edition 1999 | Summary
    
• Other
  • 2001: The International Overnight Tourist in Vermont | Summary
  • Link to the Vermont Visitor Fact Sheets

Agricultural Tourism

• Link to Agritourism: A Web-Based Resource for and by Farmers

Cultural Heritage Tourism

• 2000 National Survey of the Vermont Visitor: The Cultural Heritage Visitor
• 1999 Phase Three National Report -- Report 3: Cultural and Historic Activities Pursued in Vermont
• Link to Cultural Heritage Tourism Fact Sheets

Lodging

• 1999: Employment and Wages in Vermont's Lodging Industry in 1999
• Link to Lodging Fact Sheets

Media/Advertising Effectiveness

• The Vermont Brand: Final Report
• 1999 Phase Three National Reports - Report 1: Advertising Influence on Vermont Visitors
• An Analysis of Vermont's Primary Target Market 1999: Visitors Impressions of Vermont
• 1998 Message and Visual Appeal Analysis: A Study of Vermont's Image
• The Effectiveness of the 1998 Vermont Fall Foliage Television Advertising
• 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
• A Study of the Summer 1998 1800-VERMONT and Vermont Internet Site User
• 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
• 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
• 1994 Winter Conversion Study: Media Effectiveness, Travel Planning and 1-800-VERMONT
• Reaching the Vermont Travel Market through Television Advertising: Measuring the Effectiveness of the Vermont Department of Travel and Tourism's Summer 1993 Television Promotion
• 1992 Summer/Fall Conversion Study: Comparing the Effectiveness of Four Media Promotions

Outdoor Recreation

• 2000 National Study of the Vermont Visitor: Outdoor Recreation Report
• A National Survey of the Vermont Visitor: Alpine Skiing Edition 1999
• Link to Outdoor Recreation Fact Sheets

Purchasing Vermont Products

• 1999 Visitors to Vermont Purchasing Vermont Products
• Link to Purchasing Vermont Products Fact Sheets

Transportation

• Vermont Ferry Study 1996 | Summary

Trends

• Vermont Tourism Trends 2004: Presentation at 2004 VTIC
• Tourism and Amenity Migration: A Longitudinal Analysis | Summary

 

 

 

 

Last modified January 20 2009 03:11 PM