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Vermont Tourism Data Center

Research · Reports

Reports available upon request. Contact Greg Gerdel at greg.gerdel@state.vt.us or 802-828-5597.
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Economic Impact Studies
Visitor Profile Reports
Agricultural Tourism
Cultural Heritage Tourism
Lodging

Media/Advertising Effectiveness
Outdoor Recreation
Purchasing Vermont Products
Transportation


Economic Impact Studies

Visitor Profile Reports

  • National Survey of the Vermont Visitor | Summary
    • 2002
    • 2001

  • Geodemographic Analysis of the Vermont Visitor | Summary
    • 2002
    • 2001

  • 2001 Companion Reports
    • Executive Summary of the 2001 National Survey of the Vermont Visitor
    • Profile of the Annual Fall Foliage Tourist in Vermont: Travel Year 2001 | Summary
    • 2001 National Survey of the Vermont Visitor: An Examination of the Visiting Friends and Relatives (VFR) Traveler | Summary

  • 2000 Companion Reports
    • 2000 National Survey of the Vermont Visitor: The Cultural Heritage Visitor | Summary
    • 2000 National Study of the Vermont Visitor: Outdoor Recreation Report | Summary

  • 1999 Companion Reports
    • *A Further Examination of the Vermont Visitor: The 1999 Phase Three National Reports*
      • Report 1: Advertising Influence of Vermont Visitors | Summary
      • Report 2: Product Purchases in Vermont | Summary
      • Report 3: Cultural and Historic Activities Pursued in Vermont | Summary
    • A National Survey of the Vermont Visitor: Alpine Skiing Edition 1999 | Summary
  • Other

Agricultural Tourism

Cultural Heritage Tourism

Lodging

Media/Advertising Effectiveness

  • The Vermont Brand: Final Report
  • 1999 Phase Three National Reports - Report 1: Advertising Influence on Vermont Visitors
  • An Analysis of Vermont's Primary Target Market 1999: Visitors Impressions of Vermont
  • 1998 Message and Visual Appeal Analysis: A Study of Vermont's Image
  • The Effectiveness of the 1998 Vermont Fall Foliage Television Advertising
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • A Study of the Summer 1998 1800-VERMONT and Vermont Internet Site User
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • 1994 Winter Conversion Study: Media Effectiveness, Travel Planning and 1-800-VERMONT
  • Reaching the Vermont Travel Market through Television Advertising: Measuring the Effectiveness of the Vermont Department of Travel and Tourism's Summer 1993 Television Promotion
  • 1992 Summer/Fall Conversion Study: Comparing the Effectiveness of Four Media Promotions

Outdoor Recreation

Purchasing Vermont Products

Transportation

Trends

 

 

 

 

Last modified January 20 2009 03:11 PM

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