| Criteria |
Apprentice |
Reporter |
Editor |
Publisher |
| Alignment of text, graphics,
fields |
Poor alignment of fields.
Graphics are all in-line or too close to text. |
A few text fields are not
aligned. Not many text fields present and they all look alike. Graphics
are too close or far from text. |
Text fields are almost all
aligned. Some graphics are too close to text . |
Text fields are all aligned to
add order to page. Graphics are strategically placed for effect.
Graphics have some space separating them from text. |
| Coherency of pages |
Pages are totally different,
can't tell they are part of the same document. |
Variation in pages is too
disparate. Not much commonality observable. |
No variation in pages, either
exactly or almost the same. |
Pages have similarity. Can tell
its part of same publication. Color themes or repeated icons... |
| Good use of space |
Either big empty spaces or lack
of any so text and pictures run into each other. |
Many areas of spacing could be
better. Either text too close to each other or graphics or graphics to
close or far from text or each other. |
Some areas spacing could be
better. Text fields not always even. |
Not too much white space for no
reason but use of space to organize ideas and information. |
| Readability |
Text areas are very hard to read
either due to font, font color or placement. |
A number of text areas are hard
to read |
Headings not always clear and
some text difficulty to read. |
Headings identifiable Easily
readable. Text is clear and easy to read-even for aging faculty. |
| Quality and applicability of
graphics to text |
Only clip art used, not sized
well, not particularly relevant to text. Copyright ignored |
Graphics sometimes relate to
text, some quality could be better. Copyright ignored. |
Most graphics relate to text.
Copyright laws respected. |
Graphics relate to text and are
of good quality. Copyright laws respected. |
| Overall Appearance |
Shows little planning, poor
organization and visually not easy to read. |
Planning could be somewhat
better, visually the KMart of clothes. |
Good planning but just not quite
sophisticated, the Old Navy of publications. |
Attractive document that is well
organized and visually appealing. Good balance of text and color and
use of graphics and drawing tools. Something You'd want to show off to
others. |