Pricing Resources

This section provides information on the multiple considerations in setting prices for your products. You'll find links to tools, publications and webinar recordings that explain how to calculate your own production costs and use that information in your pricing decisions. You'll also find links to wholesale market reports and other organizations with marketing expertise.

Publications

Fact Sheets

2010 Guide to Selling at Farmers' Markets (PDF). Published by Growing for Market, this comprehensive guide covers all aspects of direct market sales at farmers' markets, including tips for pricing for farmers' markets.

From Cash Records to Cost of Production Fact Sheet (PDF). Knowing your production costs is key to setting prices that support farm profitability. This fact sheet explains how to calculate production costs. It also contains a handy "Enterprise Allocation Worksheet" which lists many possible categories of production expenses.

Pricing Your Farm Products (PDF) Created by the Rutland Area Farm and Food Link, this fact sheet is a step-by-step guide to setting prices, with many resources and food for thought.

Webinar Recordings

Price Your Product for Profit

Pricing your product(s) is one of the most critical decisions you will make on the road to profitability. This webinar explores the nuts and bolts of what goes into pricing your products, how to calculate your break-even point, and how to adjust your prices without losing your customers. Presented by Mary Peabody, UVM Extension. To view the recording, go to: Pricing Webinar.

Also available: Pricing for Profit Presentation (a pdf version of the webinar presentation).

Websites and other links

Wholesale Prices

Boston Daily Market Reports: fruits and berries

Boston Daily Market Reports: onions and potatoes

Boston Daily Market Reports: vegetables

Organic Wholesale Produce Price Reports - Rodale Institute

Organic Wholesale Fruit and Vegetable Prices - USDA