The Social Marketing for Sustainability (SM4S) course is specifically designed to teach students the principles and techniques of social marketing within the context of sustainability. The emerging social marketing discipline focuses on influencing individual behaviors by using commercial marketing principles to deliver a benefit to society. It emphasizes crafting persuasive sustainability campaigns, which is a critical skill for those hoping to change behaviors. Students in the class will build marketing planning skills through exposure to the persuasion theory, application of the social marketing toolbox, and examination of behavior change case studies. Throughout the semester, students will develop their own social marketing campaign. Students will be evaluated based on class participation, class tests, and assignments related to their social marketing campaign
One environmental course, sophomore standing.