University of Vermont

School of Business Administration

Ronald Savitt, Ph.D. Professor Emeritus

Contact Information
Office: none listed
Phone:
E-Mail: rsavitt@comcast.net

Professor Ronald Savitt retired January 1, 2003. He joined the UVM faculty in 1985. His teaching assignments concentrated on marketing with specific focus on marketing strategy and international market analysis. He also offered courses in business strategy and marketing in economic development. A member of a number of professional associations, Savitt serves in an editorial capacity for several important journals in his fields.

Savitt’s research activities have been in three areas, history of American retailing, marketing in economic development, and the economics of transformation. Recently, he began to look at the management of polar expedition at the Scott Polar Research Institute, University of Cambridge, where he is a visiting scholar. The common thread through these areas is interest in the diffusion of innovation. He is the author and co-author and editor of 10 books, over 30 refereed journal articles, and more than 50 presentations at academic meetings. Support for the research has come from two Senior Fulbright Fellowships, one fellowship from the University of Pittsburgh’s Center for Russian and Central and Eastern Europe, and grants from The William Davidson Institute of the University of Michigan Business School and The Kellogg Foundation. As a result of his research activities was named a University Scholar for the 2000-2001 academic year.

During his tenure at UVM, he was been active in international education and participated at programs including The Czech Management School, The International Management Center in Budapest, Hungary, The University of Edinburgh, and Wirtschaftsuniversitat in Vienna.

Suggested topics for comment:
Market orientation, customer service policies, international trade development, and retail history.

Affiliations:
The American Marketing Association, American Economics Association, and the Marketing History Workshop. Professor Savitt serves on the editorial board of several major international journals and participates as a reviewer in a broad set of business, history and management journals.

Publication History

Journal Article, Academic Journal
  • zz-Gurdon, M. A.; zz-Savitt, R. - "Exit/Voice Behaviors in the Czech Republic: A Longitudinal Study of Consumer Response to Market Dissatisfaction" (Refereed) - Competition and Change - 2001 - v. 4, no. 1,
  • zz-Gurdon, M. A.; zz-Savitt, R.; Pribova, M. - "Consumer Activism in the Czech Republic: the role of exit and voice in a changing economy" (Refereed) - The Journal of Socio-Economics - 1999 - v. 28, no. 1, pp. 3-19 [Show/Hide Abstract]
  • Axinn, C. C.; zz-Savitt, R.; Sinkula, J.; Thach, S. V. - "Export Intention, Beliefs and Behaviors in Smaller Industrial Firms" (Refereed) - Journal of Business Research - 1995 - v. 32, no. 1, pp. 49-55 [View publication] [Show/Hide Abstract]
  • Axinn, C. C.; zz-Savitt, R.; Sinkula, J.; Thach, S. V. - "Export Intention, Beliefs and Behaviors in Smaller Industrial Firms" (Refereed) - Journal of Business Research - 1995 - v. 32, no. 1, pp. 49-55 [View publication] [Show/Hide Abstract]
Conference Proceeding
  • zz-Gurdon, M. A.; zz-Savitt, R.; Pribova, M. - "Voice and Exit Behaviors in Economic Transformation: Preliminary Insights from the Czech Republic" (Refereed) - European Marketing Academy Conference Proceedings: Marketing for an Expanding Europe - 1996 - pp. 14-17
Book, Chapter in Scholarly Book-New
  • zz-Gurdon, M. A.; zz-Savitt, R.; Pribova, M. - "Consumer Activism in A Transforming Economy: International Dimensions of Customer Orientation" (Refereed) - in Contemporary Developments in Marketing/Editions ESKA, Paris, Scientific Committee of the Montpelier Graduate School of Management - 1999 ,
Book, Scholarly-New
  • zz-Gurdon, M. A.; zz-Savitt, R. - "Transformations East & West: The New Industrial Structures" - The University of Vermont School of Business Administration - 1993 ,
Other
  • zz-Savitt, R. - "Brand New: How Entrepreneurs Earned Consumers Trust from Wedgwood to Dell." - Journal of Macromarketing - 2002
  • zz-Savitt, R. - "Rural Shoppers: Who Gets Their Apparel Dollars?" - Journal of Fashion and Marketing Management - 2002
  • zz-Savitt, R. - "Understanding Organizational Change in Central Europe" - 2002
  • zz-Savitt, R. - "Understanding Marketing Development in the Czech Republic" - European Journal of Marketing - 2001
  • zz-Savitt, R. - "Democratic Organization and Marketing Performance: Creating An Effective Customer Oriented Focus for Market-Oriented Firms in Croatia's Tourism Sector" - Proceedings CROMAR, Croatian Marketing Association - 2000
  • zz-Savitt, R. - "Philosophical Essay about a General Theory of Competition: Resources, Competences, Productivity, Economic Growth" - Journal of Macromarketing - 2000 - pp. Vol. 20, pp. 73-76.
  • zz-Savitt, R. - "The Drive-In, The Supermarket and Transformation of Commercial Space in Los Angeles, 1919-1941" - International Journal of Retail, Distribution, and Consumer Research - 2000 - pp. 113-118.
  • zz-Savitt, R. - "An Inquiry into the Nature and Causes of the Wealth of Nations, a Selected Edition" - Journal of Macromarketing - 1999 - pp. June
  • zz-Savitt, R. - "Evaluating Management Practices in the Czech Republic: Restructuring and Market Orientation" - Journal of East European Management Studies - 1999 - pp. 4(3)
  • zz-Savitt, R. - "Fernand Braudel on Historiography and Its Implications for Marketing History" - Journal of Macromarketing - 1999
  • zz-Savitt, R. - "Future Propects for Retail Modernization: Changes in Central Europe" - 1999
  • zz-Savitt, R. - "Innovation in American retailing, 1919-1939: improving inventory management" - The International Review of Retail, Distribution, and Consumer Research - 1999 - pp. 9:3, pp. 307-320
  • zz-Savitt, R. - "Innovations in American Retailing: Management of Increasing Store Size and Market Expansion" - 1999
  • zz-Savitt, R. - "Internationalization of Retailing in Poland and Lithuania" - 1999 [Show/Hide Abstract]
  • zz-Savitt, R. - "JSC s. r. o." - 1999
  • zz-Savitt, R. - "Market Orientation and Economic Transformation: Evidence from the Czech Republic" - 1999
  • zz-Savitt, R. - "The Prospects of Becoming Market Oriented: Evidence from the Czech Republic" - Marketing in Transforming Economies - 1999
  • zz-Savitt, R. - "Viewpoint: This Thing I Call Europe" - International Marketing Review - 1999 - pp. 15(6)
  • zz-Savitt, R. - "Worldly Goods: A New History of the Renaissance; by Lisa Jardine" - Journal of Macromarketing - 1999 - pp. 18(Fall)
  • zz-Savitt, R. - "A Historical Approach to Comparative Retailing" - The Retailing Industry - 1998
  • zz-Savitt, R. - "Looking Back to See Ahead: Writing the History of American Retailing" - Tauris Industrial Histories: The Retailing Industry - 1998
  • zz-Savitt, R. - "Store Patronage and Lifestyle Factors: Implications for Rural Grocery Retailers" - International Journal of Retail and Distribution Management - 1998
  • zz-Savitt, R. - "The Hardwick Business Community Working Together to Attract and Retain Customers" - Cases in Retailing, 2nd Edition - 1998
  • zz-Savitt, R. - "Universities Working with Communities to Foster Entrepreneurship: A Case Study on Rural Vermont" - Economic Development Review - 1998
  • zz-Savitt, R. - "Evolving Management Practices in Transforming Economies: Restructuring and Marketing Orientation" - Research Seminar Series, Department of Business Studies, University of Edinburgh - 1997 - pp. 28-Feb
  • zz-Savitt, R. - "Issues and Prospects on Becoming Market Oriented in Central and Eastern Europe" - Sixth Annual Conference on Marketing and Development - 1997 - pp. July 1-4
  • zz-Savitt, R. - "Measuring the Effects of the Restructuring on Market Orientation in the Transforming Economies of Central and Eastern Europe" - Midwest Business Administration Associatin, 1997 Annual Meeting, Chicago - 1997 - pp. 14-Mar
  • zz-Savitt, R. - "Rural Outshopping Research and Economic Development" - American Collegiate Retailing Association Meeting, New York - 1997 - pp. 12-Jan
  • zz-Savitt, R. - "Universities Working With Communities to Foster Entrepreneurship: A Case Study on Rural Vermont" - Canadian Councial for Small Business and Entrepreneurship - 1997 - pp. 10/31-11/2
  • zz-Savitt, R. - "Book Review: Development Macroeconomics" - Journal of Macromarketing - 1996
  • zz-Savitt, R. - "Case Studies on East Europe's Economic Transformation" - Skala Trade - 1996
  • zz-Savitt, R. - "Challenges to the Development of Marketing in Hungary" - Skala Trade - 1996
  • zz-Savitt, R. - "Grocery Shopping Behavior in a Rural Community" - American Agricultural Economics Association Proceedings - 1996
  • zz-Savitt, R. - "Improving Retail Opportunities: A Report to the Hardwick Business Community" - EPIC Rural Marketing Program - 1996
  • zz-Savitt, R. - "Lessons Learned: A Review of the EPIC Rural Marketing Program" - EPIC Rural Marketing Program - 1996
  • zz-Savitt, R. - "Proceedings Abstract: Grocery Shopping Behavior in a Rural Community" - American Agricultural Economics Association - 1996
  • zz-Savitt, R. - "Transformation and Marketing Developments in Skala of Hungary" - Management in Transforming Economies - 1996
  • zz-Savitt, R. - "Vermont Employment Index, Valuable in Forecasting Employment Trends: Predicts Decline for Next Quarter" - Vermont Business Magazine - 1996 - pp. Vol 24, No 4 16-18
  • zz-Savitt, R. - "An American Business Perspective on Investment Opportunities in the Russian Economy" - 1995 - pp. 18-May
  • zz-Savitt, R. - "Attitudes of Czech Managers Towards Markets and Marketing" - International Marketing Review - 1995 - pp. November
  • zz-Savitt, R. - "Book Review: Russian Market Reform" - Journal of Macromarketing - 1995 - pp. Fall
  • zz-Savitt, R. - "Critical Issues in Privatization: A Managerial Perspective" - Critical Issues in Privatization: A Managerial Perspective - 1995
  • zz-Savitt, R. - "Developing Marketing Plans for Redeveloping Small Rural Communities" - 8th International Conference on Research in the Distribution Trades, Milan, Italy - 1995
  • zz-Savitt, R. - "Privatization and Marketing Development in Skala Trade of Hungary" - Privatization & Entrepreneurship: The Challenges of Management in Central & Eastern Europe - 1995
  • zz-Savitt, R. - "The Marketing of Rural Communities: Application of Enterpreneurial Principles and Practices" - UIC/AMA Research Symposium on Marketing and Entrepreneurship - 1995
  • zz-Savitt, R. - "The Uses of Microeconomic Analysis in the Development of Business Strategy" - 1995 - pp. 29-May
  • zz-Savitt, R. - "Book Review: The Rise and Fall of Mass Marketing" - The International Review of Retail, Distribution and Consumer Research - 1994 - pp. 4-Jul
  • zz-Savitt, R. - "Challenges to the Development of Marketing in Hungary" - Business Research and Management Challenges: Papers and Cases From Central/Eastern Europe - 1994
  • zz-Savitt, R. - "Comment: The Evolution of Distribution Systems" - International Marketing Review - 1994 - pp. 2-Nov
  • zz-Savitt, R. - "Comment: The Evolution of Distribution Systems" - International Marketing Review - 1994
  • zz-Savitt, R. - "Skala Trade" - Case Studies of Business Adaptation in East Eroupe - 1994
  • zz-Savitt, R. - "Understanding Central and Eastern Europe: A Review of Recent Literature" - Journal of Macromarketing - 1994 - pp. Fall
  • zz-Savitt, R. - "Book Review: New and Improved: The Story of Mass Marketing in America" - International Review of Retail Distribution and Consumer Research - 1992
  • zz-Savitt, R. - "Book Review: The Emergence of the Middle Class, Social Experiences in The American City" - Journal of Retailing - 1992
  • zz-Savitt, R. - "Developing Marketing Structures in Economic Transformation: Insights from Central Europe" - Proceedings of the Northeast Business and Economics Association - 1992 - pp. Sept. pp 228-230
  • zz-Savitt, R. - "Developing Marketing Structures in Economic Transformation: Some Insights From Central and Eastern Europe" - Proceedings of the Northeast Business and Economics Association 1992 - 1992 - pp. Sept.
  • zz-Savitt, R. - "Evolving Consumer Behavior in Economic Transformation: Some Insights from Hungary" - Macromarketing XVII, Proceedings of the Macromarketing Seminar - 1992 - pp. May-June
  • zz-Savitt, R. - "Privatization and the Consumer" - New Hungarian Quarterly - 1992 - pp. Winter pg 125
  • zz-Savitt, R. - "The World of Business" - A Community of Voices - 1992
  • zz-Savitt, R. - "Time Paths in the Diffusion of a Retail Innovation: E.A. Filene's Model Stock Plan" - Essays in Economic and Business History - 1992 - pp. Volume X
  • zz-Savitt, R.; Sinkula, J. - "Factors Influencing Export Intentions in Small Firms" - Association for International Business Annual Conference - 1991 - pp. Miami, FL
  • zz-Savitt, R. - "Innovation and Progression in Retailing History" - Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Theo - 1991 - pp. April, Abstract
  • zz-Savitt, R. - "International Influences Affecting Great Britain" - International Business Handbook - 1990 - pp. August
  • zz-Savitt, R. - "Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature" - Journal of Academy of Marketing Science - 1990 - pp. Fall pp 293-302
  • zz-Savitt, R. - "Retail Change and Economic Development" - Retailing Environments in Developing Countries - 1990 - pp. July
  • zz-Savitt, R. - "Some Observations About Market Orientation and the Growth of Small Entrepreneurial Firms" - 1990 Proceedings United States Association of Small Business and Entrepreneurship2 - 1990 - pp. October, pp 225-231