University of Vermont

School of Business Administration

Amy M. Tomas, Ph.D. Senior Lecturer

Contact Information
Office: 208 Kalkin
Phone: (802) 656-4711
E-Mail: Amy.Tomas@uvm.edu

Office Hours: M 4:00-5:30 pm;T 4:00-5:30 pm or by appointment or by appointment

Dr. Tomas is a Senior Lecturer in the School of Business Administration at the University of Vermont. She teaches courses on Retail, Product and Marketing Management. Other teaching interests include Direct Marketing, E-Commerce and Internet Marketing. Amy's primary research interest includes the impact of significant technological, societal and competitive changes in the marketing environment on the retailer-consumer dyad. She has received several research grants and awards to pursue her research from sources including the FedEx Center for Cycle Time Research, Caterpillar, Inc., The International Council of Shopping Centers and the Reed Aquaculture Initiative. Her scholarly work has been published in several marketing journals including Industrial Marketing Management, Journal of Marketing Management, Journal of Marketing Education and The Journal of Shopping Center Research, as well as several national proceedings including Advances in Consumer Research, the Academy of Marketing Science and the Symposium on Patronage Behavior. Additionally, she serves on several editorial review boards and is a regular participant in marketing organizations. Dr. Tomas received her Ph.D. from the University of Memphis, her MBA and BSBA from the University of Akron.

Courses Currently Taught by Amy Tomas:

Publication History

Journal Article, Academic Journal
  • Bonifield, C.; Tomas, A. - "Intellectual Property Issues for Marketers in the Virtual World" (Refereed) - Journal of Brand Management, Palgrave Macmillan - 2009 - v. 16, no. 8, pp. 571-581 [View publication] [Show/Hide Abstract]
  • Bonifield, C.; Bailey, A. A.; Tomas, A. - "Where Avatars Come From: Exploring Consumers' Motivations in Virtual Worlds" (Refereed) - Innovative Marketing - 2008 - v. 4, no. 4, pp. 6-13 [View publication] [Show/Hide Abstract]
  • Babin, L.; Shaffer, T.; Tomas, A. - "Teaching Portfolios: Development and Application" (Refereed) - Journal of Marketing Education - 2002 - v. 24, no. 1, pp. 35-42 [View publication] [Show/Hide Abstract]
  • Fink, R.; Gillette, J.; Tomas, A.; Hill, D. - "Attracting, Enhancing and Retaining Client Relationships Using the Web" (Refereed) - National Public Accountant - 2001 - v. 46, no. 4, pp. 14-17
  • Tomas, A.; Inks, S. - "Technology and the Sales Force: Increasing Acceptance of Sales Force Automation" (Refereed) - Industrial Marketing Management - 2001 - v. 30, no. 5, pp. 466-472 [View publication] [Show/Hide Abstract]
  • Hill, D.; Fink, R.; Tomas, A. - "Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications Framework" (Refereed) - Journal of Marketing Management - 1998 - v. 8, no. 2, pp. 41-48
  • Tomas, A.; Lucas Jr., G. H. - "Retail Cycle Time: A Customer Transaction Perspective" (Refereed) - Cycle Time Research - 1997 - v. 3, no. 1, pp. 79-89 [View publication] [Show/Hide Abstract]
  • Tomas, A.; Attaway, J. - "Examining the Impact of Gambling on Local Retail Expenditures" (Refereed) - Journal of Shopping Center Research - 1996 - v. 4, no. 2, pp. 7-25 [Show/Hide Abstract]
Conference Proceeding
  • Tomas, A.; Bonifield, C. - "A Different Reality: Considering Possible Selves in the Virtual World" - Advertising and Consumer Psychology Conference/Society for Consumer Psychology - 2008
  • Baer, R.; Tomas, A.; Hill, D. J. - "Excuses: Use'm If You Got'em" (Refereed) - Advances in Consumer Research - 2000 - v. 27, pp. 87-91 [View publication] [Show/Hide Abstract]
  • Phillips, M. R.; Horton , V.; Tomas, A. - "Has the Marketing Value of the Internet Commercialized Cyber-Cheating? Research, Term Papers and References Reinvented" (Refereed) - Advances in Marketing: Theory, Practice, and Education/Society for Marketing Advances - 1999 - pp. 135-136 [Show/Hide Abstract]
  • Fink, R. L.; Tomas, A.; Hill , D. J. - "Interactive Plant Tour: Bring the Factory to Your Classroom" (Refereed) - Proceedings of the Southwest Decision Sciences Institute - 1998
  • Inks, S. A.; Tomas, A. - "Perceptions of Equity in the Acceptance of Sales Force Automation" - National Conference in Sales and Sales Management/Illinois State University Department of Marketing - 1998 - pp. 12-14 [Show/Hide Abstract]
  • Tomas, A.; Attaway, J. S. - "Expanding the Retail Marketplace: Toward an Understanding of the Internet Shopper" (Refereed) - Developments in Marketing Science/Academy of Marketing Science - 1997 - v. 20, pp. 290-294
  • Inks, S. A.; Tomas, A. - "The Proper Domain of Marketing: Teaching What We Practice" (Refereed) - Advances in Marketing/Southwestern Marketing Association, University of North Texas - 1996 - pp. 196-205
  • Hult, G. T.; Tomas, A. - "Total Learning in Marketing Education" (Refereed) - Developments in Marketing Science/ Academy of Marketing Science - 1996 - v. 19, pp. 138-143
  • Inks, S. A.; Tomas, A. - "Implications of TQM for the Industrial Salesforce: Using Control Charts for Continuous Process Improvement" (Refereed) - Marketing: Foundations for a Changing World/Southern Marketing Association - 1995 - pp. 141-145 [View publication] [Show/Hide Abstract]
  • Tomas, A.; Lucas Jr, G. H.; Hult, G. M. - "Salesperson Customer Service Orientation: An Organizational Socialization and Commitment Perspective" (Refereed) - Marketing: Advances in Theory and Thought/Southern Marketing Association - 1994 - pp. 427-430
  • Tomas, A. - "Toward Theory Development in Retailing: A Comment on Theories of Institutional Evolution" (Refereed) - Advances in Marketing/Proceedings of the Southwestern Marketing Association - 1994 - pp. 148-153
  • Tomas, A.; Hult, G. M.; Bashaw, R. E.; Keillor , B. D. - "Facilitating Met Expectations: Distinguishing Characteristics of Future Sales Personnel" (Refereed) - Marketing: Satisfying a Diverse Customerplace/Proceedings of the Southern Marketing Association - 1993 - pp. 356-359
  • Bush, R. P.; Tomas, A.; Lucas Jr., G. H. - "Image Formation and Patronage in Television Home Shopping: The $5 Billion Question" (Refereed) - Symposium on Patronage Behavior and Retail Strategy: On the Cutting Edge III/Louisiana State University - 1993 - pp. 261-271
  • Tomas, A.; Keillor , B. D. - "Toward Theory Development in Marketing Strategy: Current Status and Future Direction" (Refereed) - Marketing: Satisfying a Diverse Customerplace/Proceedings of the Southern Marketing Association - 1993 - pp. 307-308
  • Tomas, A. - "Exploring Customer Satisfaction with Television Home Shopping: An Importance-Performance Analysis" (Refereed) - Marketing: Perspectives for the 1990's/Proceedings of the Southern Marketing Association - 1992 - pp. 220-223
  • Tomas, A. - "The Evolving Self in Consumer Behavior: Exploring Possible Selves" (Refereed) - Advances in Consumer Research/Association for Consumer Research - 1992 - v. 20, pp. 634-637
Written Case with Instructional Material
  • Tomas, A. - "Comprehensive cases " - appearing in Lucas, George H., Jr., Robert P. Bush, Sr. and Larry G. Gresham Retailing, 1t/d, Houghton Mifflin Company - 1994 - pp. 416-419, 594-597 [Show/Hide Abstract]
  • Tomas, A. - "Comprehensive cases " - appearing in Ferrell, O.C., George H. Lucas, Jr. and David Luck, Strategic Marketing Management: Text and Cases, Southwestern Publishing Company - 1994 - pp. 283-290, 297-300, 221-229, 356-360, 325-329, 381-384, 330-332, 348-350 [Show/Hide Abstract]
Instructor's Manual
  • Tomas, A. - "Instructor's Manual to Accompany Retailing Management by Levy and Weitz" - to accompany Retailing Management 7t/d by Michael Levy and Barton Weitz - 2009 - pp. 700+
  • Tomas, A. - "Instructor's Manual to Accompany Retailing Management by Levy and Weitz" - to accompany Retailing Management 6t/d by Michael Levy and Barton Weitz - 2007 - pp. 700+
  • Tomas, A. - "Instructor's Manual " - to accompany Retailing, 1t/d by George H. Lucas, Jr., Robert P. Bush, and Larry G. Gresham - 1994
  • Tomas, A. - "Instructor's Manual " - to accompany Retailing, 4t/d by Dale M. Lewison, 1991, (co-authored with Dale Lewison and Michael Tomas). - 1991
Study Guide
  • Tomas, A. - "Self-Study Guide " - to accompany Business: A Changing World, 2d/d by O.C. Ferrell and Geoffrey Hirt - 1996
Other
  • Tomas, A. - "Test Bank" - to accompany Business: A Changing World, 2d/d, by O.C. Ferrell and Geoffrey Hirt - 1996