Media around the globe took interest in the Lexicocalorimeter—an invention created at the University of Vermont. This online tool measures the caloric content of social media posts—like tweets—and “can be a powerful public health tool," says UVM's Peter Dodds, a scientist who co-led the invention of the new device and a study about it that was published in the journal PLOS ONE. Coverage followed— including stories in the Times (of London), Men’s Journal, Mashable, Tonic (Vice’s health news site), Yahoo News, the Irish Examiner, NRC (Netherlands daily newspaper), and many other outlets.