Closed to enrollment

BSAD 195 OL1 is closed to new enrollment.

But we can remind you a few days before the next term opens. You can also see what terms are enrolling currently.

View Summer 2023 Courses

Business Administration: Services Marketing

BSAD 195 OL1 (CRN: 61832)

3 Credit Hours

About BSAD 195 OL1

Specialized or experimental courses offered as resources permit. Prerequisite: Business Administration major or minor; Minimum Junior standing.



Dates: June 20-July 14, 2023; Prereqs: BSAD 150.

More Information

Section Description

This course provides students with an understanding of what is required to develop and market a successful service to a selected target market. Various topics important to service organizations are covered. Subject matter includes marketing in service organizations, differences between product marketing and service marketing, the service components of product marketing, and drivers of competitive advantage in service organizations. Services provide both opportunities and unique challenges to marketers. Developing strong customer relationships through excellent service and services are at the core of this course. The topics we will cover are relevant to organizations whose core product is service (such as hotels, airlines, banks, hospitals, and universities) and to organizations that depend on service excellence for competitive advantage (such as automotive products, industrial products, durable products, and technology firms). The topics in this course apply to both large companies and to smaller entrepreneurial ventures. The class is also designed to enhance your communication skills and to build up your understanding of the dynamics of working with others. These are skills marketing managers need to succeed in the workplace.

Section Expectation

This online course combines lecture material and discussion formats (using the online tools). Readings include material from the text and a required case packet.


Grades for this course will be based on the following: two exams, two individual case analyses assignments, and class participation through the online discussion board.




Online (View Campus Map)

Important Dates

Note: These dates may change before registration begins.

Last Day to Add
Last Day to Drop
Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
Last Day to Withdraw


Other courses you may be interested in…

BSAD 147 OL1
  • Thomas Chittenden
to N/ASee Notes 361831
BSAD 150 OL1
  • Carolyn Bonifield
to N/ASee Notes 361159
BSAD 162 OL1
  • Stephen Dempsey
to N/ASee Notes 361035
BSAD 173 OL1
  • Hung Do
to N/ASee Notes 361631
BSAD 180 OL1
  • Andrew Prevost
to N/ASee Notes 361160

There are no courses that meet this criteria.


We'd love to hear from you!