In this course, students will apply common marketing concepts techniques to entrepreneurial ventures. Emphasis will be community enterprises, ventures (businesses and other organizations) which contribute to community development, sustainability and well-being. Students will apply marketing techniques and concepts to existing local businesses as well as creating a marketing plan for a venture of their choosing.

Objectives. 1. Students will be able to identify and give examples of marketing concepts and techniques 2. Students will appropriately apply marketing concepts and techniques to a variety of cases and situations 3. Students will design a marketing plan for a venture of their choice which a. Employs marketing concepts and techniques b. Will (or could realistically) be used c. Would advance the mission of the venture Format: Readings, quizzes, on-line discussions and written homework Textbook: Marketing for Entrepreneurs, Concepts and Applications for New Ventures. Frederick G. Crane, Sage Press. The textbook is mandatory. It is available in the UVM bookstore.

Grading Quizzes: 30% On-line Discussions 30% Homework: 40%