Closed to enrollment

BSAD 255 OL1 is closed to new enrollment.

But we can remind you a few days before the next term opens. You can also see what terms are enrolling currently.











View Summer 2021 Courses

Business Administration: Digital Marketing

BSAD 255 OL1 (CRN: 61552)

3 Credit Hours

About BSAD 255 OL1

Teaches the ways in which digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy, professional engagements, and hands-on practice will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Prerequisites: BSAD 150; Business Administration majors or minors; minimum Junior standing.

Instructor

Notes

Dates: May 24 - July 16, 2021; Pre-req: BSAD 150.

More Information

Section URL

Section Description

In this fully online, asynchronous course, we will spend time together learning the fundamentals of digital marketing. We will practice email marketing and running search ad campaigns via the Stukent Mimic Pro Simulation and each student will work with a client of their choosing to conduct a digital audit and prepare a recommendations paper. Additionally students will take lessons from HubSpot Academy and achieve their Inbound Marketing Certification. Students will also be able to get the Digital Marketing Certification offered through Stukent.

Section Expectation

Please be prepared to engage quickly in this course as we kick off the simulation the first week and you being your project work the first week. Discussion participation is expected and we will use both Blackboard and Yellowdig. The text and simulation can be purchased directly from Stukent.com using this link:https://home.stukent.com/join/4BD-0E3

Meetings

to

Location

Online (View Campus Map)

Important Dates

Note: These dates may change before registration begins.

Deadlines
Last Day to Add
Last Day to Drop
Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
Last Day to Withdraw

Resources

Other courses you may be interested in…

SectionTitleInstructorsDatesDaysTimesCreditsCRN
BSAD 173 OL1 (online)
  • Hung Do
to N/ASee Notes 361437
BSAD 246 OL1 (online)
  • Glenn Walberg
to N/ASee Notes 361551
BSAD 258 OL1 (online)
  • Chun Zhang
to N/ASee Notes 361553
BSAD 263 OL1 (online)
  • Susan Hughes
to N/ASee Notes 361830
BSAD 282 Z1 (remote)
  • Kevin Chiang
to Tue
Wed
Thu
to 361831

There are no courses that meet this criteria.

QUESTIONS?

We'd love to hear from you!