Teaches the ways in which digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy, professional engagements, and hands-on practice will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Prerequisites: BSAD 150; Business Administration majors or minors; minimum Junior standing.
Dates: May 24 - July 16, 2021; Pre-req: BSAD 150.
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