Students learn to write standard messages and documents including e-mail, memos, letters to the editor, fundraising letters, news releases, brochures, and feature stories. Prerequisites: CDAE 024, ENGS 001, or ENGS 050; Public Communication majors/minors only.
Dates: May 18- June 12, 2020; Prerequisites: CDAE 024, ENGS 001 or ENGS 050; This section has registration restrictions must be enrolled in the following major: PCOM (Public Communication) OR Instructor Permission
Strategic writing is goal-oriented writing, whether you are using it to help an organization achieve its goals, or writing a persuasive cover letter to convince a recruiter to hire you. This course introduces the essential skills needed to write strategically, concisely and vibrantly in any format: Identifying and targeting messages and story ideas, planning and organizing a story, interviewing, writing feature stories and press releases, newsletters, blogs, brochures, advertising copy, and opinion pieces. Every student will be expected to turn in polished, professional work in a timely fashion.
This asynchronous online course includes daily online readings and assignments. Students can expect to spend 3-4 hours a week on coursework outside of class, which includes a core writing project.
Grades will be based on attendance, professionalism, completion of assignments, and a successful completion of a core writing project (which will serve as the final exam).
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