CDAE 14  Fall 2008         12:20 13:10   M       WATERM  113Q      

Instructor: Professor Jane Petrillo Office hours:  Wednesday 11 to 12,  or by appointment. 004B Morrill Hall  

Tel. 656.0646     e-mail: jane.petrillo@uvm.edu

Overview:          A one credit studio course  focused on the fundamentals of document design

Objectives:        1. Apply the basic vocabulary and principles of design for effective composition.

2. Build a foundation for using thoughtful visual rhetoric and purposeful communication design.

Attendance:      

Mandatory, as we meet only once a week. I will start class promptly Ð please be on time so you will not miss material.

You will get the most out of class if you are prepared Ð keep up with assigned readings, etcÉ

I will post information to the class via email. Students are required to check UVM email regularly.

It is the studentsÕ responsibility to keep track of any absences that occur, and for any content missed during any absences.

Athletes with away days in their competition schedules must provide schedules to the instructor in the first 2 weeks of class.

Religious Holidays: Students have the right to practice the religion of their choice. Each semester students should submit in writing to their instructors by the end of the second full week of classes their documented religious holiday schedule for the semester. Faculty must permit students who miss work for the purpose of religious observance to make up this work.

Grading:

Grading is based on two presentation portfolios of work; one handed in at midterm, and one during the final week of classes.

REQUIRED Textbook:

Document Design by Kimbal  and Hawkins  Purchase this at the UVM bookstore or online as soon as possible. You will retain this for use throughout your PCom course sequence.

Supplies:            

Flash drive/digital storage device, sketchbook, 9x12 presentation notebook with plastic sleeves ($8.29 at bookstore)

Reminders:

Music with earphones is allowed only when open lab work is underway, as long as it does not disturb others.

Please turn other electronic devices/ cell phones off or on vibrate when class is in session.

Working in and outside of class on projects is expected. Please be patient in lab as I go around to review work individually.

No emailing or other work should be done while class is being held.

NO FOOD OR DRINK IS ALLOWED IN CLASS Ð accidents can destroy equipment.

Remember to log off when leaving and clean up around your work unit.

Grading system: The academic honesty policy as outlined in the Cats Tale is in effect for all assignments and exams.

Scale:   A+=100      A=94-99    A-=90-94     B+=87-89     B=84-86     B-=80-83  

C+=77-79   C=74-76    C-=70-73     D+=67-69     D=64-66     D-=60-63

Effort is always integral to the process; it does not guarantee success.

CDAE 14  LAB                FALL2008         Course Schedule             ***subject to change!

* Do any assigned readings before class. Be prepared for review/critique sessions. Remember to back up your files. 

* All work (sketches and printouts) should be placed in order in your presentation notebook at midterm and final.

* Bring your textbook, sketchbook and flash drive to class!

W1        9.8        Introduction to Document Design and software programs                  

Class work:  case study role playing pg 19 #3, analysis, work in Word Ð label sheet

READING for 9.15: Chp 1 and 2, pgs 1-37

W2        9.15      Objects/Elements and Principles of Design, Conventional and representational meaning

Class work: Analysis, Illustrator/Business card and logo designs, pg 37  #3, #4

READING for 9.22: Chp 3, pgs 38-70, pgs 224-246

W3        9.22      Bitmap versus Vector graphics, Design Theories and Perception                   

Class work: analysis, Illustrator/word exercise, pg 69 #2, #3

READING for 9.29: Chp 4, pgs 71-87

W4        9.29      The Whole Document and media choices

                        Class work: word critique, start brochure, pg 113 #2

                        READING for 10.6: Chp 4, pgs 88-112

W5        10.6      Paper and folding

Class work: brochure

                        READING for 10.13: Chp 5, pgs 114-131

W6        10.13    Page hierarchy

Class work: brochure critique, catch up work on projects

READING for 10.20: Chp 5, pgs 132-150

W7        10.20    Grids

Class work: grid analysis, pg 150 #2, catch up work on projects

READING for 10.27: Chp 6, pgs 151-180

W8        10.27    MIDTERM presentation portfolio due!, Typography

Class work: Photoshop and Word, pg 245 #4, Scanning hand drawn lettering, Poster flyer designs

READING for 11.3: Chp 6, pgs 181-198

W9        11.3      Typography

Class work: Poster flyer designs

READING for 11.10: Chp 7, pgs 199-212

W10      11.10    Graphics

Class work: Poster flyer designs

READING for 11.10: Chp 7, pgs 213-223

W11      11.17    Special types of graphics

Class work: poster work

READING for 11.10: Chp 8, pgs 247-271

W12      11.24    THANKSGIVING BREAK

W13      12.1      Color

Class work: color analysis, work on flyer

READING for 11.10: Chp 9, pgs 340-359

W14      12.8      Production

Class work: word exercise, class evaluation

Hand in final presentation portfolios Ð CDAE office, Tina Haskins, by 12/12 at noon.

CHECKOFF LIST FOR PROJECTS

Each portfolio grade based on the average of project grades . The midterm and final grades are averaged together for the final grade.

MIDTERM Portfolio 

___Project 1: Business card and logo

___Project 2: brochure

FINAL Portfolio  

___Project 1: OCEAN: 2 Posters, 11 x 17
___Project 2: OCEAN: 1 Flyer – black and white, 8 1/2 x 11

___Project 3: 3 Word designs page 69 #3 use color to enhance meaning as well

Portfolio presentation

Place the label sheet in the first sleeve ( your name, course name, the term )

Remember to include your sketches/dummies for projects in your presentation notebook.

Organize the work in sequence so I can see your progress and effort for each.

Quality, thoughtfulness and craft counts.