The political world is rife with
portents of the imminent appearance of a third party. Alienation from the two parties is
peaking. Polarization has created an issues vacuum in the center. New Web-based
organizational tools have made creating a party a simpler DIY project. In fact, for a
third party to spring into action, just one sign is missing: a heartbeat.
The last vestiges of the Reform Party were stamped out in
2000. Ralph Nader rode the national Green Party into the ground. Jesse Ventura has exited
the political stage. All the high-profile characters who flirted publicly with a
third-party run in the past decade decided against it. Colin Powell, the great hope of
1996, passed up his chance. The maverick pols who dubbed themselves the Gang of Seven,
including Bill Bradley, Gary Hart, and Lowell Weicker, never moved beyond discussing a
third party via speakerphone. Howard Dean decided to take over the Democratic Party rather
than start his own. The final patch of dirt seemed to have been thrown on the coffin this
year when John McCain, the great hope for third-party dreamers, started sucking up to
Jerry Falwell.
The constellation of third-party fantasists seems
depressed. I called John Anderson, the man who won 6.6 percent as an independent in 1980.
Now 84, he thinks the moment is right but doesnt detect much action. There is
no clear clarion voice that I can point you to, he told me. I think were
pretty much inured in the throes of the iron grip of the two-party system at the
moment. He wondered what became of the last third-party insurgent. I
dont know what happened to Ross Perot, he asked quizzically. He just
completely went underground. Hes still alive, but you dont hear anything from
him.
Clay Mulford, Perots son-in-law, longtime adviser,
and 1992 campaign manager, confirmed for me that Perot is indeed still alive. But Mulford
sounded similarly discouraged. What we have lost in America, he says, is
the ability for things to bubble up from the body politic and give voice to things that
arent being voiced by the major parties.
The closest thing I could find to an effort to launch a
new third force was a semi-regular meeting in Washington of a few burned-out consultants
from the Ford and Carter campaigns. They are led by exFord adviser Doug Bailey and
are trying to think through the mechanics of how a new party could be launched. Bailey
declined to discuss the venture with me, but one person familiar with it says it is
tentatively called the Unity Party. Its a group of old Republican and
Democratic consultants, none of whom are in the business anymore, people who are locked
out or chose to opt out, says the source. To be honest, its like a bunch
of old guys sitting around drinking beer.
But the old guys drinking beer are onto something. They
understand why third parties emerge. In the nineteenth century, third parties were
single-issue creatures that grew up around great causes that the major parties were
ignoring. Abolition, womens suffrage, and the direct election of senators all
started as third-party movements. The twentieth century was different. It has almost
always taken a splashy candidate to light the fire of a third-party movement in the past
hundred yearsfrom Teddy Roosevelt in 1912 to George Wallace in 1968 to Ross Perot in
1992. But even as third parties have changed from bottom-up to top-down
endeavorstracking the same candidate-centric trend as the major partiesthey
have thrived most often when the two parties allowed hot issues to be exploited. Political
scientists call this major-party failure, moments in history when the
Democrats and Republicans neglect the concerns of significant blocs of voters,
mismanage the economy, or nominate unqualified candidates, according to the single
best study on the subject, Third Parties in America.
Is there any doubt we are in the midst of major-party
failure today? Whether its the once-again-relevant centrist issues championed by
Perot (the exploding deficits, political reform), the great issues on the left waiting for
a champion (universal health care, global warming), or the always festering anxieties of
the nationalist right (immigration, isolationism), there is no shortage of ideas for a
third-party candidate to seize.
But as important as issues have always been to starting a
third party, there is another essential ingredient: political alienation. Americans today
are as alienated from the major parties as they have ever been. Independents and
third-party registrants are the fastest-growing bloc of voters. They made up 22 percent of
the electorate in 2004a new high. It seems obvious that Perots 1992
campaignstoked by frustration with congressional scandals and a
recessioncoincided with a low point in political alienation. It didnt.
Political allegiance to the two parties, disaffection with Bush and Clinton, and anxiety
over the economy were actually no worse in 1992 than they were in 1980 when John Anderson
ran. But Perot won 19 percent of the vote, while Anderson won just 6.6 percent. What this
comparison, laid out in detail by the authors of Third Parties in America, suggests
is that, rather than a pendulum that swings back and forth, political alienation has
become a permanent fixture of our politics. Third-party voters, at least the kind that
Anderson and Perot stirred, exist as a lode ready to be mined.
So why hasnt there been a serious attempt to start a
third party since Perot? Every big-name politician who has looked at the idea has come to
the same conclusion: The institutional barriers to creating a third party are too high.
The first and most discouraging obstacle is that Americas ballot laws are a mishmash
of arcane procedures that were written by the two parties to keep third parties out of the
system. The biggest problem that I faced back in 1980, says Anderson,
was simply the question of ballot access. How do you get a new party on the ballot?
You cant start a new party and expect it to take wing and soar if it cant even
get on the ballot. I at one time had lawsuits going in about nine different federal
courts. We spent somewhere between $2 million and $3 million paying lawyers to knock down
restrictive ballot-access laws. Eventually, Anderson made it onto all 50 state
ballots, but his campaign turned into one for ballot access rather than president.
Todays maze of ballot laws has its roots in the
early thirties, when fears of communism encouraged states to make it difficult for third
parties to qualify. In some states, a large percentage of registered voters must sign a
partys ballot petition (in California you need 153,000 valid signatures). In some
states the petition circulators must be local residents (Nader was kicked off the Ohio
ballot for using out-of-staters). Some states require that petitions be circulated by
congressional district. West Virginia once demanded that magisterial districts
be used. To be safe, a campaign must collect one and a half times the number of names
required. Signatures can be struck in some states if the person voted in a party primary.
In other states, the circulator of the petition must be a registered voter. Until 1986,
Texas required every signatory to know their voter-registration I.D. The Republican
Party was founded on July 6 of 1854, says Richard Winger, a Californian libertarian
who has made the arcana of ballot-access laws his lifes work. It went on to
win a plurality in the House in that election. That couldnt happen today.
Running 50 separate ballot-access campaigns with varying
deadlines and booby-trapped rules requires a great deal of money. In 2008, a third-party
candidate would need some 700,000 valid signatures to qualify for the ballots in all 50
states. To be safe, he would want to collect well over a million. And thats before
spending any money on ads, polling, and the rest of a campaigns costs. You
need between $70 million and $100 million, says Russell Verney, Perots 1996
manager. Either personal wealth or contributions.
If a third-party candidate does get on the ballot and
raises enough money, one major goal remains: getting into the presidential debates. The
debate commission is heavily rigged toward the Democrats and Republicans. Its main
criterion for accepting a third-party candidate is evidence of widespread support
reflected in polls. There is a chicken-and-egg problem to gaining this legitimacy. The
most successful third-party candidates are the ones who convince voters that they have a
chance of winningin other words, the ones who successfully rebut the two major
candidates arguments that a vote for a third choice will be wasted. The
debateshigh-profile moments when all three candidates share the same stagecan
create that credibility.
That litany of hardships was what any politician heard
from advisers when contemplating a third-party run. No wonder so few of them took the
plunge. But then came the Internetand Howard Deans campaign.
The Dean campaign proved many things, but its most
enduring legacy may be that it gave us a glimpse of the beginning of the end of the
two-party system. First, he showed the next budding Ross Perot how to manage a 50-state
ballot-access project easily and cost-efficiently. It is not widely understood, but
candidates running in the presidential primaries of the two major parties also must
qualify for the ballot of every state they want to contest. Dean was the only insurgent
Democratic-primary candidate in history to qualify in all 50 states, a stunning
organizational achievement. Using a ballot-access function of the campaigns Website,
Deaniacs in every state had downloadable petitions and details about the rules for their
state. Goals were tracked in real time. Both parties have set up nominating and
ballot hurdles, so an insurgency cant happen, says Joe Trippi, Deans
first campaign manager and now an evangelist for a third party. We blew through that
in 2003.
The second hurdlefund-raisingalso has a
technological solution. Dean proved a message candidate could work outside any established
infrastructure and raise massive amounts of money. After Perot, the assumption was that
only a self-financed candidate could mount a credible third-party challenge. Dean exploded
that conventional wisdom.
Deans campaign not only suggested that the
traditional obstacles to starting a third party are surmountable, but it also raised
questions about the purpose of the two parties themselves. What assets, after all, do the
Democratic and Republican parties bestow on a nominee? There was once a time when the
parties served a policy role for the presidential candidate. The nominating convention was
a time when delegates drew up a party platform for the candidate to run on. No more.
Candidates routinely ignore the platformin 1996, Bob Dole famously said he
hadnt read itand run on their own issues.
Whats left? The other assets parties offer are a
fund-raising infrastructure (e-mail lists, donor databases) and an organizational
infrastructure (county chairs, precinct captains, local volunteers). But the parties no
longer have a monopoly on these two networks. A charismatic candidate can build his own
alternative fund-raising base overnight and collect an army of volunteers in a matter of
weeks. In fact, with the rise of political groups known as 527s, which raise money (often
from billionaires like George Soros), run ads, and turn out voters, the parties have
already gone a long way toward outsourcing their core activities. The only assets
controlled by the two parties that cant be reproduced by an entrepreneurial
independent are their distinctive brands, the value of which is in steep decline.
You have these two parties where lots of people
arent happy with either one of them, says Trippi. Youve got this
way for all those people to connect together behind a candidate who is third-party or an
independent. I think its inevitable that its going to happen. Theres no
way we are going to be looking at a two-party systemor these two parties. My feeling
is were sort of there already and it just takes one bold candidacy. Someone bolting
one of the two major parties right now could make that party go the way of the
Whigs. Any takers?