Social Marketing Workshop

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Social Marketing is a type of marketing designed to change people’s behaviors in a manner that benefits individuals, communities and societies. Social marketing campaigns often focus on promoting or sustaining environmentally friendly actions. Behavior changes are achieved by understanding and addressing the barriers and benefits that specific audiences have to implementing desired behaviors.

This interactive workshop will enable participants to learn a step-by-step process to design and implement effective social marketing campaigns. The two-day workshop will be led by Nancy Lee. Ms. Lee has more than 30 years of professional marketing experience, has authored numerous books on the subject of social marketing, and currently serves as an adjunct faculty member at the University of Washington's Dan Evans School of Public Affairs, teaching courses on social marketing and public sector marketing.

The event, sponsored by Lake Champlain Sea Grant and UVM Extension, is open to anyone within or outside the Lake Champlain Basin. The workshop will promote the use of social marketing by organizations within the Lake Champlain Basin to improve and protect water resources, and to help build climate change resilient communities.

Event details:


Dates: Thursday, September 29, 2016 and Friday, September 30, 2016

Time: 8:30 AM - 5:00 PM each day

Location: University of Vermont, Waterman Memorial Lounge (Room 338), 85 South Prospect St, Burlington VT 05405

Snacks and lunch will be provided as part of your registration fee.

Cost: The registration fee is $275 per participant.

Cancellation policy: Paid registrations can be transferred to another person at any time until the workshop. Cancellations can be made until July 31, 2016 and full refunds will be provided. However, after that date cancellations can only be made, and refunds can only be provided if another participant can be found and they register and pay in full for the workshop.

To request a disability-related accommodation to participate in this program, please contact Kris Stepenuck at 802-656-8504 or at by September 7, 2016 so we may assist you.

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Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the United States Department of Agriculture. University of Vermont Extension, Burlington, Vermont. University of Vermont Extension, and U.S. Department of Agriculture, cooperating, offer education and employment to everyone without regard to race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or familial status.