{"id":33136,"date":"2026-06-04T11:51:04","date_gmt":"2026-06-04T15:51:04","guid":{"rendered":"https:\/\/www.uvm.edu\/it\/kb\/?post_type=ht_kb&p=33136"},"modified":"2026-06-04T11:51:04","modified_gmt":"2026-06-04T15:51:04","slug":"emma-email-marketing","status":"publish","type":"ht_kb","link":"https:\/\/www.uvm.edu\/it\/kb\/article\/emma-email-marketing\/","title":{"rendered":"Emma – Email Marketing Platform"},"content":{"rendered":"

UVM has adopted Emma as the centrally supported email marketing platform for sending branded, high\u2011volume communications to broad audiences both within and outside UVM. It is intended for newsletters, announcements, campaigns, and other large-scale email communications.<\/p>\n

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Bulk email is a valuable communication tool, but it is also a common vector for phishing, spoofing, and other abuse. To reduce risk, UVM is moving toward restricting the use of @uvm.edu email addresses with non\u2011approved external mailing platforms. Individuals who are currently using other platforms should begin planning to move toward Emma as their email marketing platform.<\/p>\n \t\t

\r\n \t\t\tEmails sent from non-approved services using uvm.edu email addresses increasingly will be blocked as spoofed or invalid.<\/span> \t\t\t \t\t\t\t

\r\n \t\t\t\t\tTo address the risks of phishing and spoofed email, UVM will be moving to stricter email security policies. This will mean that mail sent from non-UVM services using the uvm.edu email domain may be rejected. \t\t\t\t<\/p>\r\n \t\t\t \t\t\t\r\n \t\t<\/div>\r\n \t\t\n

Emma is designed for ongoing, structured communication with large, managed audiences.\u00a0Not all email communication requires a platform like Emma, and many use cases are better served by other supported tools, including LISTSERV or Outlook mail-merge.<\/p>\n<\/div>\n

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Requesting Access to Emma<\/h1>\n

Complete this form to request Emma access<\/a><\/p>\n

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Requests are reviewed by UVM Strategic Communications and\/or ETS to ensure the platform is being used appropriately and where it adds clear value. As part of this process, ETS and Communications will work with you to identify a workable solution for your communication needs.<\/p>\n

After a request is approved, you will receive:<\/p>\n