The themes in these posters come from focus groups held with UVM students who brought up the following topics as their motivation for change.
This social marketing campaign is primarily focused on raising awarness around Cannabis misuse on campus.
Cannabis Campaign Poster #1
This poster represents the idea that you may be missing out on the chance to make an impression on your community or to do something impactful if most of your time is spent on a couch smoking cannabis. This poster is about your ability to make a positive impact and not sacrificing that chance.
Cannabis Campaign Poster #2
This poster is based on neuroscience facts and looks at brain development.
Cannabis Campaign Poster #3
This poster represents the idea that Cannabis use may often start out as casual or a special occasion and for some people becomes regular and possibly problematic.
Cannabis Campaign Poster #4
This poster is a standard public health informational poster that brings up the dangers of smoking tobacco combined with cannabis.
Cannabis Campaign Poster #5
This poster depicts the way daily cannabis use can impact a busy schedule and can crowd out many other fulfulling activities.