This social marketing campaign is primarily focused on raising awarness around Cannabis misuse on campus.

The themes in these posters come from focus groups held with UVM students who brought up the following topics as their motivation for change.

Cannabis Campaign Poster #1

An old flower upolstserly couch has a deep impression on it in a smoke filled room and the words "what impression do you want to make?" appear over it

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This poster represents the idea that you may be missing out on the chance to make an impression on your community or to do something impactful if most of your time is spent on a couch smoking cannabis. This poster is about your ability to make a positive impact and not sacrificing that chance.

Cannabis Campaign Poster #2

This poster displays the message: weed is legal once you're 21. Your brain is still developing until you're 25. Give your brain a chance.

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This poster is based on neuroscience facts and looks at brain development.

Cannabis Campaign Poster #3

This poster has an image of an iphone and it portrays the notion that weed, or cannabis, is texting all the time demanding attention

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This poster represents the idea that Cannabis use may often start out as casual or a special occasion and for some people becomes regular and possibly problematic.

Cannabis Campaign Poster #4

A dark green poster with smoke on it says, Moles got you coughing

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This poster is a standard public health informational poster that brings up the dangers of smoking tobacco combined with cannabis.

Cannabis Campaign Poster #5

This poster has a green background and an image of a calendar that has bongs on most days depicting what happens to plans when cannabis is used too frequently.

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This poster depicts the way daily cannabis use can impact a busy schedule and can crowd out many other fulfulling activities.