The Center for Health and Wellbeing has created a variety of public health social marketing resources related to COVID-19 for use by our UVM community and beyond. Please feel free to share these resources broadly!
We regularly update this page so check back often.
"Catamounts Wear Masks" Social Marketing Campaign
Social marketing campaign highlighting various benefits to wearing a mask based upon the cognitive behavioral theory and social ecologial model. This campaign focuses on the personal and social benefits of mask-wearing.
Assets for "Catamounts Wear Masks"
Video Meeting Background
|Catamounts Wear Masks||JPG||1920x1080 JPG|
|Keep UVM open||JPG||1920x1080 JPG|
|Queer prom||JPG||1920x1080 JPG|
|UVM dance perform||JPG||1920x1080 JPG|
|Pack the Gut||JPG||1920x1080 JPG|
|Flynn reopen||JPG||1920x1080 JPG|
|UVM Theater||JPG||1920x1080 JPG|
|UPB pub quiz||JPG||1920x1080 JPG|
|Make a difference||JPG||1920x1080 JPG|
|For other Vermonters||JPG||1920x1080 JPG|
|MCSC Friday breakfast||JPG||1920x1080 JPG|
|Black Lives Matter||JPG||1920x1080 JPG|
|Friends return||JPG||1920x1080 JPG|
Mask Social Media and Social Justice Campaign
Social marketing campaign highlighting various benefits to wearing a mask based upon the cognitive behavioral theory and social ecologial model. This campaign focuses on social justice-related reasons to wear a mask. It empasizes the connection between personal responsibility, public health, and social justice.
Assets for "Wear a mask, and..."
|Uplift QTBIPOC voices||JPG|
|Black Lives Matter||JPG|
|Break the binary||JPG|
|Dismantle unjust systems||JPG|
|Examine your privilege||JPG|
|Care for your community||JPG|
Complementing the assets for the mask campaign, these assets highlight some of the reasons physical distancing benefits our community. This campaign similarly focuses on the personal and social benefits of physical distancing.
Assets for "I keep my distance..."
|Keep UVM open||JPG||coming soon||coming soon|
|Outdoor yoga||JPG||coming soon||coming soon|
|Virtual Pub Quiz||JPG||coming soon||coming soon|
|Voting early||JPG||coming soon||coming soon|
|Staying in BTV on the weekends||JPG||coming soon||coming soon|
|Not doing carpool karaoke||JPG||coming soon||coming soon|
|Not sharing drinks||JPG||coming soon||coming soon|
|Not sharing creemees||JPG||coming soon||coming soon|
|Snowboarding with the Outing Club||JPG||coming soon||coming soon|
|Not passing the joint||JPG|