"Catamounts Wear Masks" Social Marketing Campaign 

Social marketing campaign highlighting various benefits to wearing a mask based upon the cognitive behavioral theory and social ecologial model. This campaign focuses on the personal and social benefits of mask-wearing.

Assets for "Catamounts Wear Masks" 

Mask Social Media and Social Justice Campaign

Social marketing campaign highlighting various benefits to wearing a mask based upon the cognitive behavioral theory and social ecologial model. This campaign focuses on social justice-related reasons to wear a mask. It empasizes the connection between personal responsibility, public health, and social justice. 

Assets for "Wear a mask, and..."

Complementing the assets for the mask campaign, these assets highlight some of the reasons physical distancing benefits our community. This campaign similarly focuses on the personal and social benefits of physical distancing.

Assets for "I keep my distance..."