Learn continually, there's always one more thing to learn.

Check back for additional workshop opportunities in 2023.



Google Analytics Basics

June 23 (9:00 - 10:00 am)

New to web analytics? Or maybe you need a refresher? This workshop will cover the basics of how Google Analytics works, what data it collects, how to access and share data through reports, and some basic ways that you can use that data to improve and perfect your web content. (In this workshop we will be using Google Analytics 4.)

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Google Analytics: Beyond the Basics

June 30 (9:00 - 10:30 am)

Ready to get a little geeky with your analytics data? This hands-on workshop will cover ways to pull apart your data allowing you access to deeper insight in your web traffic and web content performance. We’ll cover creating audiences, configuring conversions, and building segments in reports. (In this workshop we will be using Google Analytics 4.)

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Creating Images for Hero Banners

July 7 (9:00 - 10:30 am)

Want to find and select great images to support your web content? We’ll give you tips on cropping and resizing to fit on the top of Drupal pages. We’ll also share some tricks for taking quality web photos with your mobile phone.

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View the training video, "Creating Hero Banners" with Photoshop and smart objects →

View the training video, "Extending images in Photoshop" →

Web Accessibility Refresher

July 14 (9:00 - 10:00 am)

Want to make sure that your web content meets current accessibility guidelines? We’ll go over the most common accessibility issues met on the UVM web site (and in other digital communication channels) and how to fix them. Show your commitment to creating inclusive digital content and join us!

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Optimizing Copy for the Web

July 21 (9:00 - 10:00 am)

Learn how to set yourself up for success when preparing copy for your web pages. We’ll go over writing best practices to make your message as clear as possible; how to organize your content to prepare it for web page templates; and strategies for using style elements like headers, accordions, etc. to guide the visitor through your content.

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UVM News Stories Tips and Tricks

August 4 (9:00 - 10:00 am)

An in-depth look at creating UVM news stories to make the biggest impact. We’ll go over all the features including how and when to use each. We’ll also cover tips for sharing stories across departments and via email and social media, as well as tricks for using related content to increase engagement.

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Building Analytics Dashboards with Google Data Studio

August 11 (9:00 - 10:30 am)

Looking for a better way to create customized, dynamic reports with your Google Analytics data? Learn how to use Google Data Studio to build reports that you can easily annotate and share with your team and stakeholders giving them access to the data they are looking for whenever they need it.

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