BSAD 155, 2016 SPClass Type: Lecture
Emphasizes the coordination of advertising and sales promotion into cohesive, single-minded promotional programs. Stresses the need to integrate promotional activity into the overall marketing strategy.
Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 155; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 155 ZRSection Schedule for SP2016:
No Sections of Course Marketing Communications have yet been scheduled for the semester SP2016.