Course Description: Examines the cultural, economic, historic, and political factors that affect the analysis of foreign markets. Specific attention is given to the processes by which market entry decisions are developed and implemented. Prerequisites: BSAD 150, Business Administration major or minor; Minimum Junior standing.
Section Description: The objective of this course is to introduce you to international marketing and to provide you with analytical tools and an understanding of what firms and managers need to know to compete in an increasingly global economy. We will accomplish this by discussing the core body of knowledge on globalization, culture, foreign entry modes, and other marketing topics such as product development, , pricing, distribution, promotion, etc. from a cross-national and global perspective. Our coverage of the field is applied and from the perspective of the individual manager or the firm engaged in global business expansion. It is hoped that, as a result of successfully completing the requirements of this course you will have a better understanding of the following questions: (1) What is globalization and what are some of the pros and cons of globalization? (2) What are some of the differences (cultural, economic, etc.) between the various geographical regions of the world? (3) How are emerging markets different from developed markets? (4) How can marketing strategies be devised to incorporate these differences?
|TR||10:05 - 11:20||IFSHIN HALL 240|
Instructor(s): Chun Zhang
Meeting Dates: 26 Aug 2019 - 06 Dec 2019