Course Description: Integrative, capstone course concerned with issues and decisions facing senior management. Three thematic areas are available: Entrepreneurship, Global Business, Sustainable Business. Title will change based on Theme and students can only earn repeated created when taking sections with different titles. Prerequisites: BSAD 120, BSAD 150, BSAD 173, BSAD 180.
Section Description: Entrepreneurship lies at the core of our economy and society. By introducing change and innovation into existing systems, entrepreneurs force other individuals, organizations, and society to constantly adapt. Regardless of ones’ career ambitions, developing an entrepreneurial mind-set and skills to generate new ideas that challenge the status-quo and evaluate their feasibility, enables career growth of individuals and sustainability of organizations. This experiential course focuses on developing a business model to assess the financial, social and environmental feasibility and viability of an innovative idea either for a new for-profit or not-for-profit venture. Students will apply the principles learnt in their core courses in accounting, finance, management, marketing, operations and strategy to evaluate their chosen idea and develop a business plan for it. This is not a review course of the core business principles. Instead, its focus is to help students understand how the conceptual and analytical tools learnt in functional areas of business can be applied to evaluate an entrepreneurial idea. The course is divided into three sections each culminating with an individual and team assignment. The first section focuses on idea generation and customer profile analysis. The second section directs attention externally to market and competitor analysis, and internally to designing prototypes and systems. The focus of the third section is on understanding the financial and human resources necessary for the venture to be viable and avenues to attract the needed resources. Throughout the course, students develop skills to pitch their value proposition to attract customers, as well as, financial and human resources needed. By the end of this course, students will understand whether or not their idea (Plan A) meets the economic and social feasibility and viability test. Preparing a business plan is a disciplined and systematic learning journey of idea evaluation that often leads to the discovery of other avenues for innovation and growth (Plans B, C etc.). Remember if Plan A had worked for Sergey Brin, Larry Page, Howard Schultz and Max Levchin there would be no Google, Starbucks or PayPal! But, creative destruction must continue!
|M||12:00 - 15:00||IFSHIN HALL 358|
Instructor(s): Pramodita Sharma
Meeting Dates: 26 Aug 2019 - 06 Dec 2019