Course Description: Introduces non-business majors to the fundamentals of accounting, finance, marketing, operations, management, strategy. May be used by Business Administration minors to fulfill three credits of upper-level Business Administration electives. Prerequisites: Non-Business Administration major.
Section Description: This course is about business in the context of our global society. It introduces students to a variety of concepts through reading, class discussions, and conversations with guest speakers. Students will be encouraged to use course material to be self-aware and mindful about how businesses are formed, led, and managed. Students will be encouraged to be better consumers, business owners, and employees. It will also encourage continuous self-improvement in their leadership, teamwork, communications, and interpersonal skills. This course is experiential and interactive. Real case examples will be presented. Students will be encouraged to read the news and stay abreast of changes in the business environment which directly apply to classroom topics. Classes will include exercises, paired discussions, and experiential exercises. The capstone of experiential learning occurs through students working in teams in which they apply course material from all the units to create a board game that explains business. By creating a saleable product for a specific target audience, students will learn how to craft an idea, bring it to fruition, develop a plan, pitch their product, make a prototype, and obtain consumer feedback.
|MW||17:05 - 18:20||AIKEN CENTER 110|
Instructor(s): Elizabeth Robin Gronlund
Meeting Dates: 26 Aug 2019 - 06 Dec 2019