Course Description: The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: EC 011, EC 012; MATH 019 or MATH 021; STAT 141 or STAT 143 or EC 170 or PSYS 053 and PSYS 054; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Administration minor; Sports Management minor with Instructor permission; minimum Junior standing.
Section Description: This course is designed to provide you with a basic understanding of the marketing mix and key perspectives that shape marketing activities. These perspectives include environmental forces, consumer trends and behaviors, and the impacts of ethics and social responsibility. We work in detail with each of these topics and their impact on the concepts and practice of marketing. Upon completion of this course you should a) Have a working vocabulary and an understanding of basic marketing concepts; b) Understand the composition of the marketing mix; c) Understand the activities undertaken by marketers in the business world; and d) Be able to recognize and evaluate key marketing decision-making situations.
|TR||13:15 - 14:30||WATERMAN BLDG 427|
Instructor(s): Srinivas Venugopal
Meeting Dates: 26 Aug 2019 - 06 Dec 2019