University of Vermont

UVM Course Directory

BSAD 251 – Marketing Research

Credits: 3.00

Course Description: The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined. Prerequisites: BSAD 150; Business Administration major or minor; Minimum Junior standing.

Section Description: This course is designed to provide an introduction to basic concepts, methodologies, and analytical tools of marketing research. Students will learn how to translate a managerial problem or statement into a researchable question, select a suitable research design, employ valid and reliable measures, and collect, analyze and interpret data using appropriate statistical tools. Emphasis throughout will be how research connects the organization to target customers (or markets) through meaningful (i.e., relevant or actionable) information. The course addresses two critical learning objectives within the Grossman School of Business: (1) developing an understanding the role of innovation in creating better products, services, or processes, and (2) and cultivating the ability to solve business problems by acquiring, interpreting, and synthesizing data.

CRN: 11721

Section: A

Enrolled/Seats: 40/42

Days Time Location
TR 10:05 - 11:20 PERKINS BUILDING 107

Instructor(s): Thomas Gerald Noordewier

Meeting Dates: 16 Jan 2018 - 04 May 2018