Course Description: Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies. Prerequisites: BSAD 150; Business Administration major or minor; minimum Junior standing.
Section Description: The purpose of the course is to study the process of consumer choice, its determinants and its implications for marketing strategy and to show how concepts, principles and theories from various social sciences (e.g., psychology, social psychology, sociology, etc.) are applied in consumer behavior studies. The class is also designed to enhance your communications skills, both written and oral, and to build your understanding of the dynamics of working with others. These are skills marketing managers need to succeed in the workplace. Because marketing is a practical discipline that involves art as much as science, this course will be taught through a combination of lectures on the concepts and principles, discussion of their applications, and analyses of some significant marketing/consumer behavior issues.
|W||12:00 - 15:00||WATERMAN BLDG 427|
Instructor(s): Carolyn Bonifield
Meeting Dates: 16 Jan 2018 - 04 May 2018