Course Description: The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Prerequisites: EC 011, EC 012; MATH 019 or MATH 021; STAT 141 or STAT 143 or EC 170 or PSYS 053 and PSYS 054; Business Administration, Computer Science & Information Systems, Engineering Management majors; Business Business Administration minor; Sports Management mnior by permission; minimum Junior standing.
Section Description: Marketing management is the introductory marketing course in the School of Business Administration. The objective of this course is to equip you with the basic tools of marketing to analyze real-world business phenomena. It is hoped that, as a result of successfully completing the requirements of this course you will (1) have a sound understanding of basic marketing concepts, (2) understand the activities undertaken by marketers in the business world, and (3) critically analyze and evaluate key marketing decision-making situations. The course covers topics including strategic market planning, marketing research, consumer behavior, business-to-business marketing, market segmentation, marketing mix decisions (product, promotion, pricing, and distribution), global marketing and marketing ethics.
|TR||10:05 - 11:20||LAFAYETTE HALL L403|
Instructor(s): Chun Zhang
Meeting Dates: 16 Jan 2018 - 04 May 2018