David Just, a leading food policy scholar, will discuss the use of behavioral economics as a tool to fight obesity during a lecture at the University of Vermont on Monday, April 18.

Just studies how individual food choices can be easily manipulated through small factors in the choice environment.

His guest lecture, "The Value of Choice: A Behavioral Economic Approach to Food Policy," will take place from 4:30-5:30 p.m. in the Sugar Maple Ballroom at the Dudley H. Davis Center at UVM. His talk is free and open to the public.

Just will discuss how individual choice matters, and the policies implied by what we know of individual responses to choice and its restriction. A national and international leader on behavioral economics applied to food systems, Just is known for his ability to translate academic research for general audiences.

David Just is a professor and director of Graduate Studies in the Charles H. Dyson School of Applied Economics and Management, as well as co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs, at Cornell University.

This event is part of UVM's Burack Distinguished Lecture Series and is hosted by the Center for Rural Studies. For more information contact Erin Roche.

To request accommodations such as interpreting, contact Conference and Event Services at conferences@uvm.edu or (802) 656-5665 in advance of the event.