University of Vermont

University Communications


Business Administration
Business Admnistration
Public Relations:Jon Reidel (802)656-8206
Specialty:organizational learning, market orientation
Biography:Sinkula is director of the Masters in Business Administration Program at UVM. His research interests lie primarily in the areas of organizational learning, strategic orientation, product innovation and organizational performance. He is best known for integrating the concept of organizational learning into a conceptualization of market information use in the firm. His most current work, which appears in the Journal of Market Focused Management (Spring 2002), focuses on the combined effects of market orientation and learning style on new product innovation. In 1998, Sinkula was one of 60 leading academic researchers invited to present their research to the AMA Doctoral Constortium in Athens, Georgia. In 2000, he was awarded the Sheth Foundation Award for the best article of 1999 in the Journal of the Academy of Marketing Science. He has consulted with and served on the boards of numerous manufacturing and service organizations. His affiliations include the American Marketing Association, Academy of Marketing Science, Consortium for International Marketing Research and Beta Gamma Sigma. He also has published in the leading scholarly journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Advertising Research, Journal of Market Focused Management and Journal of Business and Industrial Marketing.