Burack Lecture Series - Thomas Heberlein
"Avoiding the Cognitive Fix Keeper Hole -- Environmental Solutions Without Attitude Change."
Thomas A. Heberlein, Professor Emeritus Department of Community and Environmental Sociology,
University of Wisconsin-Madison and Department of Wildlife,
Fish and Environmental Studies, Swedish University of Agricultural Sciences, Ume? Sweden
Dr Heberlein, one of the pioneers of environmental sociology in the 1970?s, is known for his work on norm activation, pro-environmental action, energy conservation and littering, Along with economist Richard Bishop he pioneered techniques for valuing non market goods. His recent work with Swedish colleagues has examined attitudes toward wolves and the impacts of restoration. His Burack lecture is drawn from his recent book, Navigating Environmental Attitudes (Oxford, 2012). Those who have tried to solve environmental problems know that changing attitudes and behavior is nearly impossible. Heberlein will show why that is the case and?more important?how to navigate when finally conceding that you can?t change attitudes.
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