The place to start is Prof. Daniel Chandler's wondrous Semiotics for Beginners; his page of references is also quite comprehensive. The Semiotic Review of Books and the Cybersemiotic Institute represent a lively collection of scholars working in the area (and includes some online course material). Here's a radio program (transcribed and in RealAudio) discussing basic semiotic principles. If you are skeptical of semiotics, you might be interested in this online lecture. Winfred Noth's essay "Can Pictures Lie?" is both an intriguing analysis in its own right and a good overview of some of the literature. Searching youtube for "semiotics" these days often turns up interesting materials.
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