Cmty Dev & Apld Econ: Sustnble Food Sys Marketing

CDAE 195 Z2 (CRN: 60830)

3 Credit Hours

The period for adding the course CDAE 195 Z2 has ended.

You may review the related courses listed at the bottom of the page.

About CDAE 195 Z2

This course will address marketing considerations for locally produced agricultural products and value-added specialty foods. Evaluation of the market by studying the product competition, positioning, and definition of a target audience will be explored. Variations in sales potential determined by place and price will be studied, and how growth of sales leads to both opportunities and challenges for the local food entrepreneur. This course will address promotion through special events, PR, as well as product branding by telling the story through a visual and print context, customer service, and development of the product promise. Collaborative partnerships that lead to socially responsible business practices and stronger communities will also be explored.

Instructor

Catherine Finley Woodruff ()

Related Program

Catamount Farm Summer Experience

Notes

Dates: May 19 - June 13, 2014; TIME: 9:00-3:00 TR

More Information

Section Description

This course will address marketing considerations for locally produced agricultural products and value-added specialty foods. Evaluation of the market by studying the product competition, positioning, and definition of a target audience will be explored. Variations in sales potential determined by place and price will be studied, and how growth of sales leads to both opportunities and challenges for the local food entrepreneur. This course will address promotion through special events, PR, as well as product branding by telling the story through a visual and print context, customer service, and development of the product promise. Collaborative partnerships that lead to socially responsible business practices and stronger communities will also be explored.

Meetings

Course runs from to

to

Location

Hills Agri Sci 234 (View Campus Map)

Times

to on Tuesday and Thursday

Important Dates

Deadlines
Last Day to Add
Last Day to Drop
Last Day to Withdraw with 50% Refund
Last Day to Withdraw with 25% Refund
Last Day to Withdraw

Resources

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CDAE 195 Z1

Only 3 Seats Available, Register Soon!

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