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Students learn to write standard messages and documents including e-mail, memos, letters to the editor, fundraising letters, news releases, brochures, and feature stories. Prerequisites: CDAE 024, ENGS 001, or ENGS 050; Public Communication majors/minors only.
Joyce Hendley ()
Dates: May 18 - June 12, 2015; Pre/coreqs: CDAE 024, ENGS 001 or ENGS 050; This section has registration restrictions - Must be enrolled in the following major: PCOM (Public Communication) OR Must be enrolled in the following minor: PCOM (Public Communication) OR Have obtained written permission from the instructor
Strategic writing is goal-oriented writing, whether you are using it to help an organization achieve its goals, or writing a persuasive cover letter to convince a recruiter to hire you. This course introduces the essential skills needed to write strategically, concisely and vibrantly in any format: Identifying and targeting messages and story ideas, planning and organizing a story, interviewing, writing feature stories and press releases, newsletters, blogs, brochures, advertising copy, and opinion pieces. Students will partner with local community organizations, gaining hands-on experience with real-world needs. Every student will be expected to turn in polished, professional work in a timely fashion.
This course combines lecture and discussion formats, with occasional guest speakers from the communications field. Students can expect to spend 2-3 hours a week on coursework outside of class, which includes collaboration with a local nonprofit organization in a service-learning partnership.
Grades will be based on attendance and participation, weekly assignments, professional interaction with a service learning partner organization and a successful completion of a core project for that partner. Presentation of the core project experience to the class will serve as the final exam.
Course runs from to
Old Mill Annex A207 (View Campus Map)
to on Tuesday, Wednesday and Thursday
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