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Business Administration: Marketing Management

BSAD 150 Z1 (CRN: 60100)

3 Credit Hours—Seats Available!

About BSAD 150 Z1

The place of marketing in our economy. Analysis of the market structure by function, institutions, and commodities. Consumer and organizational activities reviewed. Credit cannot be received for CDAE 168 after completion of BSAD 150. Prerequisites: STAT 141; EC 011, EC 012; Junior standing.

Instructor

Thomas Noordewier ()

Notes

Dates: May 19 - May 30, 2014; Prereqs: STAT 141, EC 011 and 012; No credit for CDAE 168 after completion of BSAD 150; This section has registration restrictions; May not be in enrolled in either of the following classes: 01 (first-year), 02 (sophomore); AND Fee: $20 (Software Course Support);

More Information

Section Description

Marketing Management is the introductory marketing course in the School of Business Administration. The purpose of the course is to introduce the student to marketing management principles and lay the foundation for competent marketing decision-making in the realms of product, pricing, promotion and distribution, in both the business-to-business and consumer marketing contexts. The course will equip the student with conceptual and analytical tools needed to identify and explore new market opportunities (e.g., market segments, distribution channel options, alternative positioning possibilities, etc.), as well as measure and assess the effectiveness of existing marketing programs. Throughout, emphasis is placed on the need to systematically gather and analyze information for purposes of making informed marketing decisions.

Meetings

Course runs from to

to

Location

Kalkin Building 002 (View Campus Map)

Times

to on Monday, Tuesday, Wednesday, Thursday and Friday

to

Location

Kalkin Building 002 (View Campus Map)

Times

to on Monday, Tuesday, Wednesday, Thursday and Friday

Important Dates

Courses may be cancelled due to low enrollment. Show your interest by enrolling.

Deadlines
Last Day to Add
Last Day to Drop
Last Day to Withdraw with 25% Refund
Last Day to Withdraw

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