To practice flying, airline pilots use a flight simulator. To practice running your own company, you’ll use a business simulator.
Regardless of your experience level and career objective, this business simulation exercise will give you valuable business training.
As part of the exercise, your class will divide into six multimillion-dollar companies (teams) that compete with each other. During the simulation, you will:
- Assess your company’s competition and position in the marketplace.
- Develop business strategies.
- Help make a company profitable.
- Formulate different types of decisions in the areas of research and development, marketing, production and finance.
- Understand financial reports.
- Evaluate the effectiveness of your business decisions.
- Learn how to be a valuable contributor to a team and a great business leader.
The results of each team decision will be published in an industry newsletter, which teams receive every day.
Business Savvy faculty will meet with all teams to process each round, and then you can see the consequences of your team’s decisions.
Learn the Same Way Executives and MBA Students Learn
You’ll use Foundation® Business Simulation, which was developed by Management Simulations Inc. Foundation® is similar to the company’s Capstone® Business Simulation, an executive education program used by major corporations such as General Electric, General Motors, Caterpillar, Motorola and Honeywell. Capstone is also used in executive education programs at Northwestern University, Penn State, Emory and many other leading business schools. Thousands of managers also have played Capstone® in corporate seminars.
