CatamountStore.com - click here for online store

BURLINGTON, Vt. – The University of Vermont athletic department, in conjunction with TeamFanShop, is launching its first-ever merchandise and apparel store through the school's official athletic site at www.UVMathletics.com.

The new online store, which launches August 1, 2009, will include hats, polo shirts, shorts, t-shirts, gifts and much more from several leading manufacturers.

UVM's athletic website, www.UVMathletics.com provides Catamount fans with complete information on all Vermont sports. Included on the site are audio and video clips, live game coverage, pictures and all the information on the UVM varsity teams.

"We are excited about the launch of CatamountStore.com as it is great indicator of the growth of the UVM brand. Supporters of UVM are always looking for new outlets and choices and this online store will meet that demand," said Chris McCabe, Assistant Vice President of Marketing & Business Development at Vermont.

“UVM is a great opportunity for us to apply all of our expertise to a Division I hockey powerhouse,” remarked Brian Swallow, VP of Sales and Marketing, TeamFanShop. “We are looking forward to working closely with the UVM Athletic Department to make this store a success.”

Founded in 1995, TeamFanShop is a leading provider of private label e-commerce solutions for Division I colleges and professional sports teams. Their outsourced solutions power the official e-commerce sites for some of the biggest names in sports and sports media. Their partners include the Oklahoma Sooners, Georgia Bulldogs, Florida Gators, Jacksonville Jaguars, Tampa Bay Buccaneers, Philadelphia 76ers, The Southeastern Conference, The Atlantic Coast Conference and CBS College Sports, among many others. TeamFanShop combines best-of-breed, turnkey e-commerce hosting and website development with highly efficient order fulfillment, secure shopping cart solutions, and customer relationship management services to help partners fully monetize their official websites.