University of Vermont

Vermont Tourism Research Center

VTRC Reports & Fact Sheets

Reports and Fact Sheets Archive

Hikers. Photo provided by Vermont Department of Tourism & Marketing.

Reports available upon request. Contact Bill Valliere at william.valliere@uvm.edu or 802-656-0623.

Economic Impact Studies

  • Impact of Tourism on the Vermont Economy | Summary
    • 2001
    • 2000
    • 1999
    • 1998
  • Impact of Tourism on the Vermont Economy: Fall
    • 2001
    • 2000
  • Impact of Tourism on the Vermont Economy: Winter
    • 2001
    • 2000
  • Impact of Tourism on the Vermont Economy: Spring & Summer
    • 2001
    • 2000
  • IMPLAN Methodology for the Study of the Impact of Tourism on the Vermont Economy
  • Other Economic Studies
    • 2002: Economic and Social Values of Vermont State Parks
      • Executive Summary of Economic and Social Values of Vermont State Parks
      • Fact Sheet of Economic and Social Values of Vermont State Parks
    • 1999: The Impact of Tourism on the Retail Economy in Vermont | Summary
      • Fact Sheet of the Retail Economy in Vermont 1999-2000
    • 1999: Employment and Wages in Vermont's Lodging Industry in 1999 | Summary
      • Fact Sheet of the Vermont Lodging Industry 1999-2000

Visitor Profile Reports

  • National Survey of the Vermont Visitor | Summary
    • 2002
    • 2001
  • Geodemographic Analysis of the Vermont Visitor | Summary
    • 2002
    • 2001
  • 2001 Companion Reports
    • Executive Summary of the 2001 National Survey of the Vermont Visitor
    • Profile of the Annual Fall Foliage Tourist in Vermont: Travel Year 2001 | Summary
    • 2001 National Survey of the Vermont Visitor: An Examination of the Visiting Friends and Relatives (VFR) Traveler | Summary
  • 2000 Companion Reports
    • 2000 National Survey of the Vermont Visitor: The Cultural Heritage Visitor | Summary
    • 2000 National Study of the Vermont Visitor: Outdoor Recreation Report | Summary
  • 1999 Companion Reports
    • *A Further Examination of the Vermont Visitor: The 1999 Phase Three National Reports*
      • Report 1: Advertising Influence of Vermont Visitors | Summary
      • Report 2: Product Purchases in Vermont | Summary
      • Report 3: Cultural and Historic Activities Pursued in Vermont | Summary
    • A National Survey of the Vermont Visitor: Alpine Skiing Edition 1999 | Summary
  • Other

Lodging

Media/Advertising Effectiveness

  • The Vermont Brand: Final Report
  • 1999 Phase Three National Reports - Report 1: Advertising Influence on Vermont Visitors
  • An Analysis of Vermont's Primary Target Market 1999: Visitors Impressions of Vermont
  • 1998 Message and Visual Appeal Analysis: A Study of Vermont's Image
  • The Effectiveness of the 1998 Vermont Fall Foliage Television Advertising
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • A Study of the Summer 1998 1800-VERMONT and Vermont Internet Site User
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • 1997-1998 Winter Inquiry Study: Monitoring 1-800-VERMONT
  • 1994 Winter Conversion Study: Media Effectiveness, Travel Planning and 1-800-VERMONT
  • Reaching the Vermont Travel Market through Television Advertising: Measuring the Effectiveness of the Vermont Department of Travel and Tourism's Summer 1993 Television Promotion
  • 1992 Summer/Fall Conversion Study: Comparing the Effectiveness of Four Media Promotions

Outdoor Recreation

Purchasing Vermont Products

  • 1999 Visitors to Vermont Purchasing Vermont Products
  • Purchasing Vermont Products Fact Sheets

Transportation

Trends

Last modified May 27 2014 11:09 AM