From: RobertTMcL@aol.com Date: Sat, 7 Jan 1995 12:57:18 -0500 To: RA-TELCOM@hub.terc.edu, ra-ed-reform@hub.terc.edu Subject: Grant proposals Good news and bad news -- the following sounds like a great opportunity for grant $ to start media centers, BUT proposals are due (by e-mail) by January 16th -- Bob McLaughlin ------------------------------------------------------------------------ NEW MEDIA CENTERS? 1995 REQUEST FOR PROPOSALS Digital technology has enabled the creation of revolutionary new forms of communication, or new media. Students and faculty now have the power to publish without a printing press and produce professional quality video without ever entering a studio. They can share video, text and sound in real time with colleagues thousands of miles away. Educational materials can be accessed in more pedagogically meaningful ways. While many educators recognize the power of new media, the challenges to integrating these technologies into their campuses are formidable. New teaching and administrative models are needed. Innovative work that is being done often exists in a vacuum. Legal questions create potentially paralyzing roadblocks. Technology continues to evolve but budget cuts make it difficult for institutions of higher education to stay on the cutting edge. Jobs await graduates, but all too often, campuses lack the resources to equip students with the skills these opportunities require. The New Media Centers program is a non-profit organization committed to helping institutions of higher education overcome these obstacles and enhance teaching and learning through the use of new media. The program also seeks to equip students and community members with the skills necessary to communicate more effectively and secure employment in today's information-based economy. Bringing together pioneers in the new media field from academia and industry, the program creates individual media centers and a collaborative network of institutions of higher education serving as catalysts to integrate new media into education. NEW MEDIA CENTERS' HISTORY In 1993, a group of seven technology and publishing companies began to explore new ways of providing campuses and their local communities greater access to state-of-the art interactive media. These seven companies (Adobe Systems, Apple Computer, FWB, Macromedia, Prentice- Hall, Sony Electronics and Supermac) arrived at a new model of academic-industry collaboration: a program that would offer academic institutions the freedom to design a "new media center" that would best serve both their campus and community. Companies would assist institutions in establishing these centers in two ways: first, by sharing information and developing special relationships with the campuses, and second, by providing their respective hardware, software and services at prices below their already substantial educational discounts. The idea was that these "new media centers" would enable their host institutions to become leaders in developing new media for education. In October of 1993, the New Media Centers consortium announced its first request for proposals at the EDUCOM '93 conference in Cincinnati, Ohio. At EDUCOM, the consortium made clear its desire to work with a select group of beta sites in 1994 to help shape the program to meet educators' specific needs. By the time of the proposal deadline, close to 750 educators had expressed an interest in the program. Over 135 institutions of higher education in the United States and Canada submitted formal proposals. In March of 1994, twenty-one institutions were selected as beta sites for participation in the program (see following section). They joined Stanford University which had been selected earlier as the program's initial testing ground. At the same time these institutions were being brought in to beta test the program, new corporate members were also joining the effort. New companies included: Eastman Kodak, Clement Mok designs, Radius, Oracle, Korg USA and Times-Mirror (including William C. Brown Communications; CDC Press, Inc.; Richard D. Irwin, Inc.; and Mosby-Year Book, Inc.) In June, representatives from the program's academic and corporate members met in Palo Alto, California for the first Center Directors' Meeting. The Center Directors' Meeting agenda was designed by the program's academic members. At the June meeting, center directors' top priorities were information and resource sharing and collaboration. New Media Centers recently incorporated as a fully independent, non- profit organization. In just under one year, the program has come to represent a geographically diverse group of academic institutions and corporations who are using technology to pioneer solutions for educational reform. NEW MEDIA CENTERS' MEMBERS Academic Members Bennington College (VT) California Polytechnic at Pomona (CA) California State University at Long Beach (CA) Cornell University (NY) Elizabeth City State University (NC) Georgia Institute of Technology (GA) Hostos Community College CUNY (NY) Houston Community College System (TX) Lewis-Clark State College (ID) New York University (NY) Ohio State University (OH) Pennsylvania State University (PA) Princeton University (NJ) Stanford University (CA) University of Calgary (Canada) University of Hawaii at Manoa (HI) University of Michigan (MI) University of Minnesota (MN) University of Nebraska?Lincoln (NB) University of New Mexico (NM) University of Wisconsin?Madison (WI) Virginia Tech (VA) Corporate Members ? Adobe Systems ? Apple Computer ? Clement Mok designs ? Eastman Kodak ? FWB/Hammer ? Korg USA ? Macromedia ? Oracle ? Prentice Hall ? Radius ? Sony Electronics ? Times-Mirror Professional Publishing HOW THE PROGRAM WORKS: - Through an annual request for proposals, New Media Centers selects institutions of higher education best suited to serve as models for innovation both on their campus and in their community. - New Media Centers' program office assists the institutions selected in creating their centers. This assistance takes several forms. The program office staff provides institutions with information, i.e. models of existing centers, configuration suggestions and troubleshooting guides. The program's corporate members provide additional information. Within the United States, corporate members also provide their products and services to selected institutions for exclusive use in their new media centers at preferential prices. Institutions are under no obligation to purchase corporate members' equipment, but are expected to have their centers operational within six to nine months of notification of selection. - New Media Centers' office continues to assist center staff, faculty and students once the physical centers have been established. Discussions of key pedagogical, technological and legal issues between centers, publishers, legal experts, and other interested parties take place on program-initiated and -run electronic forums. An annual meeting is held to bring program members together. Throughout the year, regional meetings, seminars and workshops jointly run by program staff, and academic and corporate members are held to ensure that academic members are kept abreast of the latest technology and are trained in new media applications. - The program's staff also fosters and coordinates collaborative projects among its various members and, where appropriate, other interested parties. These projects are designed to assist all educators and create innovative models of new media at work in education. Where appropriate, program staff also ensure that institutions have access to the appropriate corporate member contacts to jointly develop new technology needed for education. - New Media Centers also assists centers in developing innovative community outreach programs, such as training for local k-12 teachers and job-retraining courses. Program staff will work with institutions to build relationships with foundations, government agencies and other organizations to create new outreach opportunities, educational programs and community-based activities at individual centers or at groups of centers. - The program's members also work to develop educational materials, models and templates that may be made available publicly to all institutions, educators and the general public. Materials of this kind should be available beginning in 1995. - Institutions applying for membership are expected to establish and maintain a center for a minimum of two years. The program's membership is currently developing an annual review process by which individual institutions can determine if ongoing participation in the program is appropriate. BENEFITS OF PARTICIPATION - An on-campus resource for student and faculty training, curriculum development and community outreach - Access for students, faculty, and staff to the latest new media technologies. This access enables research, curriculum development, and training opportunities to meet future educational and economic challenges - An opportunity to work collaboratively with other leading-edge educational institutions and leading technology companies and publishers (e.g. beta testing, seeding of new products, joint research programs, joint training seminars) - Revenue generating opportunities (seminars, courses, publication of projects developed in center) - Favorable pricing on complete range of complementary hardware and software solutions (below the already discounted pricing each corporate member already provides to education customers) - for institutions within the United States only PROGRAM OBJECTIVES - To provide faculty, staff, students and community members access to and education in state-of-the-art, new media technologies. This may include instruction the following areas: - Interactive authoring - Desktop publishing/pre-press - Graphic design and illustration - Three-dimensional modeling, animation, and visualization - Digital photography/image processing - Digital film/video production - Digital audio/music production - To develop a model for the integration of new media technology throughout a host of academic curricula - To develop new relationships among the participating companies and the educational institutions in the program - To develop a showcase for new media technologies, helping to increase awareness and use among key constituencies within the campus community and beyond EXPECTED PROGRAM OUTCOMES - An international network of institutions, companies and communities collaborating on new media work - More innovative educational tools and products (e.g. teaching modules, templates, demonstrations) developed by leading educational institutions - Better corporate and government understanding of the new media technology needs of educators and local communities - Better academic understanding of the new media technology needs of corporations and governments - A virtual, multimedia campus using state-of-the-art telecommunications technology PROGRAM COSTS New Media Centers is a unique program. There are no outright grants of equipment. It is based on information and resource sharing, collaboration and open communication. Benefits to program members are directly proportional to what they are willing to contribute and share. In 1994, New Media Centers' funding came entirely from its corporate members. In keeping with the program's new status as a publicly supported non-profit organization, all members are expected to contribute some level of financial support. In 1995, annual academic member dues will be $2000. FORMAT AND SELECTION CRITERIA New Media Centers invites all accredited institutions of higher education to submit a proposal. Proposals should not exceed five pages (excluding the cover page and abstract). The required format for the proposal is as follows: - Proposal Cover Page Cover page must include: - Name of institution - Submitting department (if applicable) - Name and title of primary contact (please indicate only one contact) - Contact's phone, fax and e-mail address (VERY important) - Name (printed) and signature of the institution's Chief Academic Officer (strongly requested but not required) - Abstract Page Briefly describe using either prose or bullet-points the proposed center and your institution's interest in joining the program. The abstract should be approximately 100 words on a self-contained page, detailing attributes that make the proposed center unique or special - Background Describe your campus' specific need for a New Media Center, its previous or current work in new media, and any other pertinent background information - Methodology (BE SPECIFIC!) Describe in-depth how the proposed center will be managed. Include a staffing plan and any relevant information on the key people to be associated with the center. Describe how the center will be implemented on your campus, including: how the curriculum will be integrated with center activities; where the center will be physically located and what its layout will be; how faculty, students, and staff will use the center, and what their relative levels of access will be. - Deliverables Specifically describe how your center will meet the following program guidelines: - A campus champion ("The Center Director") who is responsible for implementing the center, raising campus awareness and support for center activities, and maintaining clear lines of communication with the New Media Centers' program office - A realistic budget with full institutional support for the purchase of necessary hardware, software and equipment, any physical improvements needed at the center location, a coherent staffing plan and New Media Centers' member dues - Any plans for community access to extend the center's outreach and provide knowledge transfer to a broader community, including but not limited to K-12 and international educators, creative professionals, business executives, government officials and the general public ??Full participation in New Media Centers program: - sharing information and assistance with other program members and program staff, including quarterly center updates, participation in electronic forums, creation of local home pages, submitting articles for a newsletter - leading or assisting in the development of New Media Center- sponsored projects - sharing samples of work with other program members - hosting or co-hosting program events on your campus - attending annual program events (i.e. Center Directors' Meeting) - Budget Describe proposed funding allocations for facilities, staffing, and equipment to be incorporated into the campus center; also include plans for participation in the annual New Media Centers Directors' Meeting. Note for United States schools only: In order to help complete the budgeting process, corporate members' New Media Centers pricing is available by completing the attached Non-Disclosure Agreement and faxing it to 415.558.9275 or mailing it to: New Media Centers, 699 Eighth Street, Suite 103, San Francisco, CA 94103. - Equipment List List of equipment required to create the proposed center. For help in configuring your systems, please reference attached configuration guide and product lists - Forecasts/Milestones Predict the following: - Expected center usage numbers - Any seminars, workshops or conferences your school might be interested in sponsoring - Specific courses or degree programs that would be offered through the center and when they will be offered - Specific new media projects that will be developed in the center - Date your center will be fully operational (all equipment purchased and/or installed) - Date that outreach/community access plans will be put into effect SUBMISSION Proposals must be postmarked by Monday, January 16, 1995. Four copies of the proposal are required: two on paper and two on 1.4 MB high density, double-sided disks (Macintosh formatted preferred) in either Microsoft Word or ASCII text. No other electronic formats will be accepted, i.e. proposals sent through e-mail are not acceptable. Peripheral materials such as CD-ROMs and videos may be submitted but are not required. If peripheral materials are sent, please enclose 2 copies of each to accommodate the selection process. New Media Centers' Selection Committee is made up of representatives from both its corporate and academic members, as well as independent readers. The Selection Committee will announce its decisions in early March, 1995. Current information on the program can be found on the World Wide Web at: "http://www.csulb.edu/gc/nmc/". Any other questions regarding this request for proposals should be directed to the New Media Centers' program office. Internet: nmc@netcom.com. AppleLink: nmc. Phone: 415.558.8866. New Media Centers and the New Media Centers logo are trademarks of New Media Centers.