University of Vermont

Office of Health Promotion Research

OHPR Abstract 99

Abstract 1990-1999

Winett RA, Anderson ES, Desiderato LL, Solomon L, et al. Enhancing social diffusion theory as a basis for prevention intervention: A conceptual and strategic framework. Appl Prev Psychol. 1995 Fal;4(4):233-245.

Describes how principles and tactics from social cognitive theory, operant psychology, social psychology, social marketing, and the overarching stages of change model can be used to further develop the conceptual and strategic (technological) bases of social diffusion theory (SDT). The authors discuss more effective ways to train peer mediators of behavior change as 1 example of how SDT can benefit from this conceptual and strategic reformulation. The authors also illustrate how SDT is being used to train peer mediators to diffuse information, norms, and risk reduction strategies in HIV and cancer prevention intervention studies. Although the results of these programs show reductions in high-risk behaviors across population segments, more closely following the framework discussed in this article should further increase the behavior change potential of future interventions based on SDT.

Last modified September 16 2013 04:11 PM

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