University of Vermont

Learn More About the Licensing Program


Over the years, the University of Vermont has built a distinguished reputation for educational excellence. The University Licensing Program is designed to protect the University's name and image, as represented by its marks and symbols, from unauthorized or inappropriate use. The University's name and trademarks are valuable University property and may be used only with the University's permission. Alumni loyalty to the University, the respect the University is accorded by the public and the enthusiasm generated around its athletic program creates a demand for official University products among students, alumni and University supporters who want to show their allegiance and pride in the institution. The University of Vermont seeks to foster this loyalty, respect and enthusiasm by ensuring that all products bearing its name or other marks are of the highest quality.

What is Licensing?

Licensing is an agreement wherein the owner of a trademark gives another party the right to use that mark in exchange for payment of a royalty.

What is the University of Vermont licensing program?

In partnership with The Licensing Resource Group, the licensing program regulates, promotes, and protects the commercial use of the University's name and identifying marks. This includes granting approval for use of our marks. A major emphasis of the University's licensing program is to ensure that all products using the University's name, marks, and symbols are of good taste and quality. The Licensing Program works with manufacturers who wish to make products that utilize its trademarks and symbols, with retailers who wish to sell UVM licensed products, and with University departments, programs and student groups who want to use the University's trademarks on products.

What are the University of Vermont trademarks?

In 1985, the University registered four of its marks: the official University seal, "The University of Vermont," "UVM," and the "CATAMOUNTS" word mark. Additional designs, including the "Tower Logo" and the "V-Cat Logo" have been registered. The University claims as its trademarks any design, symbol, logo, art, word or words associated with or directly referring to the University.

Why have a licensing program?

Institutions of higher education became involved in the registration and licensing of their marks in the early 1970's. The two primary reasons for implementing a licensing program are:

1) to protect the University's name and image as represented by its marks and symbols from unauthorized or inappropriate use;
2) to generate revenue through royalty payments.

By ensuring that products bearing the University's marks are of high quality and good taste, we further promote UVM's reputation for educational excellence. Proper use of the University's name also stimulates public awareness and support. By seeking help from the Licensing Program, campus organizations are assured of locating quality products from approved manufacturers. Only those companies that meet the standards of the University are licensed to manufacture our merchandise. Secondly, the sale of licensed goods helps benefit University through generation of royalty payments.

What are the royalties used for?

After expenses of operating the licensing program, income generated from royalties paid by licensees is used to support student scholarships at the University.

How is a license acquired?

To become a licensee of The University of Vermont, an organization or individual first obtains a licensing application packet from the Licensing Resource Group. An application form, product samples, and certificate of insurance must be submitted to the Licensing Office for review and approval before a license agreement is issued. Licenses are non-exclusive and are issued for specific products that meet University criteria. For more information, or call (401) 396-5588 for more information.

What happens if a university mark is used without a license?

The University of Vermont intends to protect its name, marks, and symbols from unauthorized or inappropriate use. When an individual and/or organization is identified as producing or distributing products that infringe our trademarks, the Licensing Program contacts them to attempt to stop the infringement, to establish a license, and to notify them of potential legal action should they fail to cooperate.

What impact does licensing have on University of Vermont departments, programs, or officially recognized student groups?

When a University department, program, or student group needs to order products such as clothing, uniforms, furniture or other items (excluding letterhead, envelopes and other departmental publications) using the University's name, marks, logos, seal or symbols for your department, program or student group, you should complete a Licensing Approval form, have it signed and send it along with a copy of the design to the Licensing Program Coordinator. This should be completed before an order is placed.

Locating licensed products

The Licensing Program maintains a list of manufacturers licensed by the University to produce University of Vermont merchandise. Organizations who need help locating licensed manufacturers of particular products should contact the Licensing Program. In addition a detailed listing of approved, licensed vendors can be found by visiting, click "Resources", click "Licensed Vendors, locate University of Vermont and click, "View".

hangtagWhen shopping for licensed products in retail stores, look for the , "Collegiate Licensed Product" label.

Who can I call for help?

University of Vermont Licensing Program
145 Patrick Gym
Burlington, VT 05405-0016
Phone: (802) 656-1744
Fax: (802) 656-0949

Last modified March 27 2015 12:45 PM

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